One of Japan’s most prestigious wagashi confectioners, Toraya is synonymous with tradition and refinement. Its individually wrapped “Kogata Yokan” (mini yokan bars) are easy to carry and have a long shelf life, making them ideal for taking home overseas.

With a history that includes being presented to the Imperial Household, Toraya truly represents the essence of traditional Japanese taste. Rich and dense yet elegantly sweet, its yokan pairs beautifully not only with Japanese tea but also surprisingly well with coffee or even whisky.

The seasonal limited-edition packaging, which changes throughout the year, feels like taking home a small piece of art—adding an extra layer of delight to this timeless gift.

A brand that beautifully captures Japan’s four seasons through exquisitely crafted wagashi, often made with generous portions of fresh fruit. Their creations are as visually stunning as fine works of art, making them perfect for special gifts.

The “Natural Series,” which preserves the fruit’s original shape, texture, and flavor, boasts such delicate craftsmanship that it almost feels too beautiful to eat. Wagashi made with whole seasonal fruits—such as muscat grapes or peaches—offer a delightful way to experience the richness of Japan’s changing seasons in every bite.

A specialty boutique dedicated to ÉCHIRÉ, France’s finest cultured butter. Their signature sable cookie tins are not only delicious but charmingly designed, making them a hugely popular souvenir choice.

The rich aroma of butter that fills the shop instantly lifts your mood. Each bite begins with a crisp, delicate texture, followed by an indulgent wave of deep, buttery flavor—an unforgettable taste of pure luxury.

The Shibuya Scramble Square–exclusive Canelé ÉCHIRÉ is especially sought after, so be sure to arrive early if you want to secure one.

With its crisp cookie shell filled with rich butter cream, this has quickly become a new Tokyo souvenir staple. Be sure to check out the limited-edition packaging and seasonal gift sets as well.

Baked using a proprietary “press-bake” method, the cookies are exceptionally fragrant and golden, while the butter cream and caramel inside melt together perfectly in your mouth.

Individually wrapped and with a relatively long shelf life, they’re ideal for sharing with friends and colleagues after you return home. The sleek gray box design also makes it a stylish gift for anyone with a refined sense of taste.

This is a more casual yet refined branch of Kinokuniya, a brand with a long history as Japan’s first self-service supermarket.

Here you’ll find exclusive items such as eco bags featuring designs inspired by the iconic Shibuya Scramble Crossing, along with carefully crafted in-house sweets available only at this location. In particular, the artisan-baked cookies and premium snacks made with high-quality Japanese ingredients stand out—not only for their flavor, but also for their stylish packaging, making them ideal gifts. The inviting aroma drifting from the in-store bakery is part of the experience as well.

Shibuya-exclusive original goods make especially thoughtful presents for friends with discerning taste, sure to be appreciated as a truly “insider” Japanese souvenir.

A beloved supermarket known for gathering “truly delicious” foods from across Japan and around the world. Seijo Ishii offers its own original wagashi sweets as well as carefully curated regional specialties, selected through a distinctive and discerning lens. Even among department store food halls, it stands out with a uniquely refined presence.

Its signature Premium Cheesecake is a must-try, but you’ll also find an impressive range of matcha-flavored sweets and carefully crafted rice crackers made with high-quality ingredients. Whatever you choose, you can count on consistent, dependable quality.

With many individually wrapped options available, it’s especially convenient for upgrading gifts meant to be shared with a larger group. Enjoy the lively, market-like atmosphere as you discover your own favorite “taste of Japan.”

If you’re looking to stock up on matcha-flavored KitKats, Pocky, and other sweets to hand out to friends and colleagues, this is the place to go. Open 24 hours a day, it even allows you to enjoy tax-free shopping late at night.

With multilingual staff and a dedicated tax-free counter, few places are as convenient for international visitors. You’ll find oversized value packs and rare, limited-edition flavors piled high—items you won’t typically see in regular supermarkets.

Beyond snacks, the store also offers quirky Japanese toys and popular cosmetics, making it easy to complete all your souvenir shopping in one stop.

You can pick up affordably priced, individually wrapped sweets with MUJI’s signature minimalist design, such as the “Imperfect Baumkuchen” and chocolate-covered strawberries. These simple treats, made to highlight the natural flavors of their ingredients, offer reliable quality that makes them a welcome gift anywhere in the world.

In particular, the popular “Imperfect Series” features items that may have lost their shape during production but are just as delicious—an idea that reflects a distinctly Japanese balance between sustainability and taste.

Many shoppers also stock up on these sweets alongside MUJI’s stationery and lifestyle goods, creating thoughtful and cohesive souvenirs from Japan.

One of the defining features of Japan’s souvenir culture is that each item is carefully packaged individually.

Benefits: They’re easy to distribute at the office or among friends, hygienic, and less likely to get crushed in your bag—making them ideal for bringing home.

Tip:Boxed assortments are often more cost-effective per piece than buying items individually, so be sure to compare the quantity and price when purchasing in bulk.

In Japan, the word “limited edition” is everywhere—and that’s exactly what makes shopping here so exciting.
Seasonal (Seasonal): Cherry blossom in spring, chestnut in autumn—flavors you can only experience at a specific time of year.

Location-Specific (Location Specific): “Tokyo exclusive” or “store exclusive” items are uniquely Japanese in their abundance. With new products rotating at a rapid pace, what you see in front of you today might not be there the next time you visit. Trust your instincts—if it catches your eye, that’s your sign to grab it.

Snacks and confectionery are classified as “consumables” under Japan’s tax-free system. Please keep the following points in mind:

Do Not Open: Items purchased tax-free must remain unopened until you leave Japan. If you consume them during your trip, you may be required to pay the consumption tax at the airport.

Upcoming Changes: A major revision to the tax-free system is scheduled for November 2026, including updates to in-store payment methods and refund procedures. To ensure a smooth process, carefully follow the instructions displayed on the store’s “Tax-Free” signage.

The ingredients and allergy information on Japanese sweets are currently written mostly in Japanese only.

・Using translation apps:
By pointing your smartphone’s camera at the package with a translation app, you can instantly check the contents.

・Asking store staff:
If you have specific allergies (such as peanuts, gluten, or eggs), don’t hesitate to ask the staff. Major stores in Shibuya may also provide ingredient lists in English.

From the latest trends to traditional Japanese flavors, Shibuya is filled with wonderful gifts that will instantly bring a smile to the face of the person receiving them.

Make smart use of convenient shops directly connected to the station and 24-hour discount stores to make the most of your limited travel time.

Use this article as your guide to discover your own “Japanese treasure,” and take it home along with your unforgettable travel memories.

Enjoy your souvenir shopping in Shibuya!