With the yen remaining weak, brand shopping in Japan has become more accessible than ever, whether you are looking for new items or vintage pieces. Among the best places to shop, Shibuya in Tokyo stands out, as it is home to both official luxury brand boutiques and specialty vintage shops, making it a must-visit area for shopping lovers.

Even in vintage shops, you can often find items in near-new condition, so it is definitely worth stopping by. A smart approach is to first visit official high-end boutiques to check the latest collections, then head to vintage shops to compare prices and conditions before deciding what to buy. By following this flow, you are sure to enjoy a satisfying and rewarding shopping experience.

Conveniently connected to the station, the third floor features renowned brands such as SAINT LAURENT, BALENCIAGA, VALENTINO, and KENZO. When I visited, the latest bags and beautifully embroidered clothing were on display, and I couldn’t resist stopping to admire them. The spacious layout makes it easy to browse and choose items at your own pace. Seasonal and Japan-exclusive pieces are also available, making this the perfect place to find something truly special for yourself.

Located just steps from the Shibuya Scramble Crossing, Seibu Shibuya is one of the district’s landmark department stores. For luxury brands, head to Building B, where you will find PRADA, Chloé, BALENCIAGA, and JIL SANDER, along with Japanese icons such as COMME des GARÇONS and Yohji Yamamoto. With a lineup that perfectly caters to fashion enthusiasts, it is a must-visit destination for anyone who love high-end style.

Just a three-minute walk from Shibuya Station, MIYASHITA PARK is a new landmark where shopping and relaxation blend in an open-air space surrounded by greenery. Along with GUCCI, PRADA, and BALENCIAGA, one of its highlights is the world’s first Louis Vuitton Shibuya Men’s store. Many visitors come specifically to look for exclusive items available only here.

Located at the top of Spain-zaka (Spain Slope), Shibuya PARCO is a commercial complex where fashion, art, and culture come together. From the moment you step inside, its sophisticated architecture and atmosphere are sure to inspire excitement.
On the first floor, you will find luxury brands such as GUCCI, LOEWE, CELINE, and Miu Miu. GUCCI, in particular, stands out with its colorful interior design that reflects the brand’s identity, creating a striking and immersive shopping experience.

RAGTAG is a pioneering vintage shop chain that celebrated its 40th anniversary in 2025. Growing up in Tokyo, I often visited as a teenager, since RAGTAG was the go-to stop for secondhand fashion.

The Shibuya branch is located in the stylish Jinnan area, where select shops line the streets. Inside, the neatly displayed items are organized by brand in a comfortable and welcoming space.

The selection is impressive, featuring both Japanese designer labels such as COMME des GARÇONS and SACAI, as well as international luxury brands like Louis Vuitton, GUCCI, and PRADA. One especially convenient feature is the product tag system, which clearly shows each item’s condition ranked from A to C. Even small scratches or stains are illustrated and explained, making it easy to shop with confidence. For visitors who are not fluent in Japanese, this detailed labeling is especially helpful for understanding product quality.

In addition to the Shibuya branch, there is also a Harajuku store nearby. Both locations offer tax-free shopping, making them convenient and reassuring options for international visitors.

Main Store Locations

Spain-zaka, a lively street in Shibuya lined with unique shops and restaurants, is home to the 2nd STREET Spain-zaka Store.

From the outside, the store has a calm and understated appearance, but once you step inside, you will be impressed by its spacious layout and wide selection. Items are neatly organized by brand, giving the feeling of browsing through a stylish select shop.

One of the highlights here is the sneaker section. Alongside popular brands like BALENCIAGA, Supreme, and GUCCI, you will also find entire shelves dedicated to Nike Air Max models. The wide variety of sizes and colors on display is exciting, and the staff are happy to assist if you’d like to try a pair on.

Although it is a vintage shop, most items are in excellent condition, and tax-free shopping is available. Altogether, it is a must-visit for travelers looking for trendy pieces with a distinctive flair.

Perched at the top of Dogenzaka in Shibuya, NUIR VINTAGE is a boutique designed for true vintage lovers. From the moment you step inside, you are greeted by beautifully displayed treasures that immediately draw you into a world of elegance.

The store boasts a collection of over 5,000 vintage items, including bags, watches, and apparel from world-renowned luxury brands such as CHANEL, Louis Vuitton, Hermès, and ROLEX. Each piece is carefully maintained in excellent condition and undergoes thorough authenticity checks by multiple appraisers, ensuring every purchase can be made with complete confidence.

The knowledgeable staff are another highlight, offering detailed insights such as, “This bag is a rare model from a certain era, and it seldom appears on the market today.” Their expertise enhances the value of every piece. For those in search of a one-of-a-kind item, , the shop is nothing short of a treasure trove. And if you’d like to compare a wide variety of vintage items in Shibuya, this is a destination not to be missed.

Near Spain-zaka, you will find KOMEHYO SHIBUYA, a four-story store where each floor has its own theme: “IMA (Now),” “KAKO (Past),” “MIRAI (Future),” and “RELAY.” The atmosphere changes as you move from one level to the next, making it a unique experience.

On the first floor, you will find streetwear brands like SUPREME and OFF-WHITE alongside trendy bags. The second floor is dedicated to classic vintage pieces. The third floor features luxury brands such as LOUIS VUITTON and HERMÈS, known for their enduring value. Among them, CHANEL’s colorful jackets and dresses stand out, resembling a museum exhibition, an impressive sight to behold.

What sets this store unique is that most bags are displayed on open shelves rather than behind showcases, allowing customers to pick them up and examine them freely. When I tried this myself, I found it much easier to compare items and make a decision. It is a place where high-end brands feel more accessible, offering a fresh perspective on fashion.

If you are strolling through Shibuya in search of hidden gems, BINGO Shibuya Modi is a shop you will not want to miss. This secondhand clothing store is part of the BOOKOFF reuse chain, and the moment you step inside, surrounded by clothes stacked high to the ceiling, you will feel the thrill of a treasure hunt inside a garage.

Not only does it carry T-shirts, jackets, and pants, but also bags, shoes, and even watches that perfectly complement street style. From the latest items by Japan’s top designer brands such as COMME des GARCONS, YOHJI YAMAMOTO, and ISSEY MIYAKE, to archive pieces from the 1980s through the 2000s, the store boasts one of the largest inventories in the area. You will also find a wide selection of secondhand streetwear from brands like STUSSY and NUMBER (N)INE, offering a great way to dive into Japanese street culture.

At the same time, the shop is filled with jackets, T-shirts, and denim jeans available for just a few thousand yen. Whether you are casually enjoying secondhand fashion or on a serious hunt for vintage treasures, this is a store where every type of shopper can have fun exploring.

For street fashion fans in Shibuya, BRING is a must-visit. The brand operates two locations, BRING Shibuya and BRING Shibuya Annex, each with its own unique vibe.Visiting both feels like exploring two entirely different select shops within the same neighborhood.

At BRING Shibuya, the focus is on luxury brands such as Louis Vuitton and GUCCI, set agains a refined backdrop of sleek white interior. In contrast, BRING Shibuya Annex is the perfect spot for streetwear enthusiasts. Here you will find high-end street brands like BALENCIAGA, Supreme, and DIESEL, alongside an impressive selection of vintage band T-shirts and graphic tees from the 90s, all in excellent condition.

Another highlight is the friendly staff, who also provide attentive service in English. For those seeking both streetwear and high-end fashion, visiting both locations is highly recommended.

Main Store Locations

The MEGA Don Quijote Shibuya Main Store is a surprising hidden gem for brand-name shopping, far beyond the image of an ordinary discount store. When I visited, I was amazed to find wallets, bags, and watches from luxury brands such as GUCCI and PRADA displayed just beyond the food and cosmetics sections.

Although prices are generally similar to official stores, it’s not unusual to find special sale items. Tourists are often seen carefully browsing the showcases here. Another major advantage is convenience, the store is open 24 hours a day, making late-night shopping a uniquely Shibuya experience. If you stop by between plans, you just might come across an unexpected treasure.

When buying secondhand or vintage items, it’s always best to check the condition carefully. Some shops use ranking tags such as A to C, while chains like RAGTAG even include illustrations showing exactly where stains or fraying may be. An item might look new at first glance, but a closer check can help you avoid regrets.

Another perk of shopping vintage is that many stores offer tax-free purchasing. Simply asking, “Is tax-free available?” could allow you to buy items at tax-excluded prices. With a bit of care and smart checking, you can find great deals on brand-name items.

Shibuya is not only a hub for cutting-edge fashion but also an area that caters to every shopper’s needs, from official luxury boutiques to affordable vintage shops. As you stroll through the district, you can explore the latest collections in sophisticated settings while also discovering vintage treasures and unique finds that make shopping an adventure itself.

For visitors, the abundance of tax-free options, the ease of trying items on, and the thoughtful store displays are all part of the appeal. Whether you are looking for a special treat for yourself or hoping to score a brand-name bargain, Shibuya promises to leave you satisfied. On your next trip, why not enjoy an unforgettable brand shopping experience in the heart of Shibuya?