Shibuya is a place that excites you just by walking through it. Known for being at the forefront of trends, this area has been a hub for fashion and culture since the 1980s, lined with department stores and shops that continue to attract style-conscious visitors. Around the station, you’ll find major commercial complexes, while in areas like Jinnan’s select shop street and the atmospheric Udagawacho, there are specialty watch stores with a unique touch.

What’s more, trendy neighborhoods like Harajuku, Omotesando, and Aoyama are all within walking distance. The chance of finding a watch that perfectly matches your personal style, while shopping for clothing and accessories, is one of the special pleasures of shopping in Shibuya.

Just a 5-minute walk from Shibuya Station, “Houseki Hiroba Shibuya Main Store” is a specialty shop for watches and jewelry, located in a lively corner of Center Street.
They carry over 70 brands, offering everything from classics like Rolex, Omega, Cartier, and Harry Winston to rare names like Patek Philippe, Breguet, and Audemars Piguet. In addition to brand new models, their pre-owned selection is in excellent condition and priced below Japan’s retail prices. Plus, they offer tax-free shopping, making it a double great deal for international visitors.

When I asked the staff in store, “Which models are popular right now?” they told me that the Rolex Submariner and Daytona, as well as the Omega Speedmaster, are selling especially quickly. The staff member who assisted me was fluent in both English and Chinese, and the store had many international customers. The atmosphere felt welcoming and comfortable, making it easy to ask questions with confidence.

If you're serious about finding vintage or rare models in Shibuya, “WATCHNIAN” is a must-visit. Located about a 5-minute walk from Shibuya Station, just off the bustling Center Street, this store sits on a quieter road where you can enjoy a relaxed and focused shopping experience.
As soon as you step into the white-toned, spacious interior, you’ll be captivated by the sight of watcheson display like pieces of art. The thoughtful lighting and showcase arrangements create an elegant atmosphere, making it feel more like a visit to an art gallery than a retail shop.

The store offers an impressive selection of both new and vintage models from world renowned brands such as Rolex, Patek Philippe, Hublot, and Omega. When I visited, I came across several rare pieces that are hard to find in other watch shops, highlighting the store'simpressive collection.

Another great feature is their excellent support for international visitors. English and Chinese-speaking staff are always on hand, and a variety of payment options are available, including Alipay, WeChat Pay, and UnionPay cards. For those who want to take their time choosing a luxury watch, this is the ideal shopping environment.

Although primarily a watch shop, they also carry a large selection of bags, so be sure to check those out as well!

A short walk from Shibuya Station takes you to “Oku-Shibuya,” a stylish area known for its curated shops. Continue into the peaceful, tree-lined Jinnan neighborhood and you'll find “COMMON TIME Shibuya Koen-dori Store,” quietly nestled in the neighborhood. This specialty store is designed as a relaxing space for adults who appreciate mechanical watches, and its sophisticated interior instantly stirs excitement.

Among the brands with over a century of heritage, such as Breitling, Panerai, and Blancpain, the Omega section stood out the most. According to the staff, it's “one of the largest Omega collections in the Shibuya area,” featuring everything from Speedmaster and Seamaster staples to rare models you could easily spend hours admiring.

If you're someone who dreams of owning a timepiece for life, starting with you as its very first owner, this is the perfect store to visit.

The Aoyama and Omotesando area is known for attracting fashion-savvy individuals, and among its many stylish spots, “ISHIDA Omotesando” stands out for offering an exceptionally refined shopping experience. Located in the Jingumae neighborhood, about a 6-minute walk from JR Harajuku Station, it’s surrounded by trendy cafés and select shops. From the moment you arrive, a luxurious shopping experience begins.

The entrance is spacious, and once inside, you're greeted by a layout that resembles a chic bar counter. It feels less like a typical watch shop and more like stepping into a luxury resort hotel.

The store carries a wide range of brands, from casual lines like G-SHOCK to high-end names such as Cartier and Omega. Each brand has its own dedicated booth, allowing you to take your time and explore each collection in detail. One highlight is the recently renovated Grand Seiko booth, which reopened in March 2025. With its impressive size and selection, it stands out as one of the best in Tokyo and is an ideal stop for visitors interested in top-tier Japanese watches.

Just a short walk from Omotesando Station, you’ll find the uniquely stylish “HºM'S" WatchStore.” While it carries fashion watches from around the world, the store has a warm, inviting interior with soft lighting that makes it feel completely unlike a typical watch shop. There’s no pressure or stiffness here, just a comfortable atmosphere that encourages browsing.
That relaxed feeling comes largely from the friendly staff, who make it easy to ask questions and explore options. Even first-time visitors will feel at ease, making this a great place to casually stop by and find a watch that suits your style.

The collection focuses on mechanical watches with strong fashion appeal, mainly sourced from Switzerland, France, and Sweden. One particularly eye-catching feature is their selection of regional Japanese brands. Among them is “Fukushima Watch,” a brand made in Fukushima that was created in the wake of the area's post-disaster recovery. Its meaningful origin story adds an extra layer of depth and charm.

HºM'S" WatchStore is the perfect destination for those looking for a watch with a story—something truly unique that you won't easily find elsewhere.

Just a 1-minute walk from Omotesando Station, the “IWC Omotesando Boutique” stands proudly along Aoyama-dori. This full-building boutique is dedicated entirely to the prestigious Swiss watch brand IWC Schaffhausen, offering an immersive experience of the brand’s world. Founded in 1868, IWC is renowned for its mastery of precision engineering and craftsmanship, and this boutique lets you view its timepieces up close in a space that feels like a watchmaking studio.

On the first floor, you’ll find a gallery space where the theme changes regularly, allowing you to enjoy a different side of IWC with each visit. The second floor features IWC’s signature collections, including the Pilot’s Watch, Portugieser, Portofino, and Ingenieur, all elegantly displayed behind large glass panels. It’s a space where you can take your time admiring each piece, offering a luxurious moment that feels more like viewing art than shopping for a watch.

The staff are highly knowledgeable and take the time to explain the features, history, and design background of each model. This makes the boutique an excellent destination not only for IWC fans but also for first-time visitors.

If you’re looking to buy a watch at a great price in Shibuya, “MEGA Don Quijote Shibuya Main Store” is a must-visit. Known as a go-to discount retailer, this store offers a wide selection of watches. You’ll find Japanese brands like Seiko and Citizen, as well as international names such as Gucci and Omega, often available at 20 to 50 percent off.

According to the staff, one of the most popular items is Casio’s G-SHOCK. There’s a dedicated display area featuring a broad range of models in different colors, functions, and limited editions. It’s a must-see for any G-SHOCK fan. With prices starting around 10,000 yen, they also make perfect souvenirs or keepsakes from your trip to Japan.

The store is open 24 hours a day, 365 days a year, making it incredibly convenient. You can stop by even after a full day of sightseeing, which is a big plus when you're traveling.

Located right in front of Shibuya Station, “Bic Camera Shibuya East Exit Main Building” is a large electronics retailer known not only for its home appliances but also for its wide selection of watches. The watch section is on the 3rd floor, with showcases set up in one area of the floor, allowing you to browse watches while shopping for other electronics.

The main brands available include Japan’s top names like Citizen, Seiko, and Casio. One helpful detail is the clear labeling on the price tags, which indicate features like “MADE IN JAPAN” or “Japan Exclusive,” making it easy to tell at a glance whether a model is domestically produced. Many items are also marked down by 20 to 50 percent from the regular retail price, and limited-edition tags like “Limited to 600 pieces” are clearly noted, making it fun to hunt for a truly special watch.

Tax for some products is 8%. This coupon is valid for tax-free shopping only.This coupon cannot be applied to some products, including but not limited to, Apple genuine products, non-Japanese brand watch, Grand Seiko products, game consoles and the brand's genuine accessories, game software, PlayStation VR, Meta Quest, selected Panasonic products, DJI products, selected FUJIFILM products, selected alcohol such as whisky, outlet products and second-hand products. Japanese Sake (excluding Dassai and Hakkaisan) is applicable to 3% off. Alcohol must be paid at a designated check-out counter. This coupon cannot be combined with other campaigns, discounts, or coupons. BicCamera reserves the right to change the terms and conditions of this coupon without advance notice. Please ask BicCamera staff for more details.

A trusted specialty store with over 40 years of experience. It offers a refined space where you can take your time selecting brand watches and jewelry.

Located right in the heart of Shibuya Center Street with excellent access. Offers a wide selection of pre-owned brand watches and is easy to stop by.

Located on the first floor of Shibuya Loft, this store offers a convenient location where you can enjoy shopping for watches along with lifestyle goods and cosmetics.

When purchasing a wristwatch in Tokyo's Shibuya area, one thing international visitors should not overlook is Japan’s tax-free system. Watches are categorized as “general goods” and can be purchased tax-free if certain conditions are met. However, a key point to be aware of is when buying both “consumables” (such as cosmetics or food) and “general goods” (like watches) at the same time. If the total pre-tax amount exceeds 500,000 yen, the purchase may no longer qualify for tax exemption. So if you're planning to buy in bulk, be sure to do the math carefully.

Additionally, revisions to the tax-free system are scheduled for November 2026, and the conditions may change in the future. As of June 2025, the rules above are still in effect. It is highly recommended to check the most up-to-date information before making your purchase.

Within Shibuya Ward, the area stretching from Harajuku to Omotesando is a must-visit for luxury watch enthusiasts. Flagship boutiques of renowned brands like TAG Heuer, Hamilton, and Daniel Wellington line the streets. If you have a specific goal such as “I want to check out the latest models from this brand” or “I want to compare options carefully before buying,” heading straight to the boutiques is definitely your best bet.

Shibuya is one of Japan’s premier shopping areas where the latest trends meet carefully curated quality. From luxury brand boutiques and unique specialty shops to discount stores and major electronics retailers, it’s a city packed with excitement for watch lovers.
Whether you're looking for a once-in-a-lifetime timepiece or hoping to score a limited-edition model, Shibuya has just the right store to make it happen. Use this article as your guide, stroll through the streets of Shibuya, and enjoy the search for the perfect watch that suits your style. May your shopping experience in Japan become a truly cherished memory.