The Hottest Snacks Japan Is Obsessed With! Must-Buys at Don Quijote in 2026 (Hidden Gems, Exclusive Collabs + More)
- Written by: Miyu Shimada
No trip to Japan feels complete without a late-night shopping run at Don Quijote, the famous “Donki.” KitKat, Hi-Chew, and Tirol Chocolate are still safe bets, but stopping there means missing out on what’s new. In 2026, Japan’s snack scene is more exciting than ever, with rich matcha treats made for grown-up tastes, indulgent sweets from popular PABLO collaborations, and Donki’s own great-value private label, Passion Price, which even locals are snapping up.
To help you navigate the endless shelves, the LIVE JAPAN editorial team headed straight to the MEGA Don Quijote Shibuya Main Store, one of the largest in the Kanto area. Skipping the items you can find anywhere, we handpicked the most talked-about snacks of the year, along with favorites people keep coming back for. Whether you’re hunting for limited-time flavors or stylish souvenirs that look as good as they taste, this guide will help you fill your basket with the freshest flavors of Japan.
Main image source: LIVE JAPAN Editors
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MEGA Donki Shibuya - Great Selection of Japanese Sweets & Snacks!

Shibuya is one of Tokyo’s most popular sightseeing areas and a must-visit for first-time international travelers. Just a five-minute walk from Shibuya Station, MEGA Don Quijote Shibuya Main Store stands out for its sheer scale and variety. Among Donki locations in and around Tokyo, this flagship store boasts an especially vast selection, making it an ideal place to stock up on Japanese sweets and snacks in one convenient stop.

Spanning eight floors, from basement level to the 7th floor, the store carries just about everything you can imagine. Fresh food, snacks, electronics, cosmetics, medicine, clothing, and travel essentials are all packed into one place. Located right in the heart of Shibuya and open 24 hours a day, it is incredibly convenient for travelers. Whether you suddenly need something during your trip or are hunting for Japan-only daily goods and souvenirs, you never have to worry about store hours here.

This store is especially well stocked with items popular among international visitors. You will find a wide range of boxed snacks perfect for souvenirs, as well as Japanese sweets that have gone viral on social media. With a selection and volume far beyond what ordinary supermarkets or convenience stores can offer, chances are high that any snack you are hoping to buy in Japan can be found here.
Tax-free procedures are available at the counter on the 7th floor. In addition to English, multilingual staff are on hand, making it easy to shop with confidence and enjoy the experience stress-free.
Don Quijote Must-Buys: 10 Japanese Snacks You’ll Genuinely Want to Try
1. Deep, Bold Matcha Flavors: Limited Picks Every Matcha Lover Should Grab
A trip to Japan would not be complete without indulging in matcha. This year, Don Quijote has rolled out a lineup of unique new matcha snacks, ranging from candies and potato chips to gummies. With so many different textures and flavors to try, it is a dream come true for serious green tea fans.
UHA Mikakuto Tokuno Milk 8.2 Candy (Extra-Rich Matcha)

This candy is an upgraded take on UHA Mikakuto’s classic Tokuno 8.2 series. It blends rich Hokkaido milk with deep, aromatic matcha to create a surprisingly layered flavor. Unlike many matcha candies that lean heavily on sweetness, this one highlights a refined tea aroma and a lingering, gently bitter finish. Creamy yet not overpowering, it is the kind of grown-up matcha treat you can keep reaching for without getting tired of it.
UHA Mikakuto Matcha Sweet Potato Chips

This matcha-flavored sweet potato chip stands out the moment you spot it on the snack shelf. Rather than simply dusting the chips with seasoning, the matcha flavor is infused directly into the sweet potato during production. The result is an ultra-crispy texture with a rich tea aroma that unfolds as you chew. The balance of savory and gentle sweetness makes them seriously addictive, and they pair surprisingly well with a hot cup of tea or even as a snack with drinks.
Kororo Gummy Candy (Matcha Flavor)

The much-loved Kororo gummies have gone matcha. This version keeps the brand’s signature “casing-like” outer layer that bursts when you bite into it, but swaps the filling for a thick, rich matcha paste. The moment it pops, it feels almost like eating solidified matcha gel. The texture is fun, the flavor is bold, and it is no surprise this is one of those items that often sells out fast at Don Quijote.
2. Only at Donki: Exclusive PABLO Collaboration Sweets
If you are a fan of PABLO’s famous gooey cheese tarts, a stop at Don Quijote is guaranteed to excite you. The store carries several Donki-exclusive sweets created in collaboration with PABLO, each one capturing that signature rich cheese flavor and lightly caramelized aroma. For cheese lovers, this lineup is a must-buy highlight you will not find anywhere else.
PABLO Supervised Cheese Sandwich Cookies

These elegant cookies are supervised by the famous cheese tart brand PABLO. Crisp, buttery langue de chat cookies sandwich a smooth white chocolate filling infused with PABLO’s signature cheese tart flavor. Rich yet well balanced, they are indulgent without being heavy. The individually wrapped packaging also makes them perfect for sharing with coworkers or bringing back as office souvenirs.
They are extremely popular. When our editors visited to photograph them in December, they were already sold out. If you spot them in stock, grab them right away.
PABLO Supervised Baked Cream Cheese Daifuku

This inventive sweet brings together a Western-style cheese tart and traditional Japanese daifuku. The soft, chewy mochi exterior gives way to a smooth, rich baked cream cheese filling. As you bite in, the gentle saltiness of the cheese blends beautifully with the sweetness of the mochi, followed by a subtle caramelized aroma that recalls a freshly baked cheese tart. With its layered flavors and textures, it makes an excellent companion for an afternoon tea break.
PABLO Baked Cream Cheese Balls

These bite-sized sweets are made with cream cheese crafted from fresh Hokkaido milk. Their standout feature is a moist, velvety texture. Beneath the lightly baked exterior is a carefully layered double filling: smooth, rich cream cheese paired with tangy-sweet apricot jam. This two-layer combination perfectly recreates the signature balance of deep cheese flavor and gentle fruitiness found in PABLO’s cheese tarts. Silky and indulgent with every bite, they are guaranteed to satisfy any serious cheese lover.
3. Seasonal Exclusives: The Sweet-Tart Allure of Peach & Strawberry
Japanese fruit snacks are known for their impressively true-to-life flavors. This season at Don Quijote, the spotlight is on soft, blushing peach and the ever-popular strawberry. With eye-catching packaging and bright, well-balanced flavors, these limited-time treats are as fun to look at as they are to eat.
KitKat Chocolate (Peach Flavor)

This seasonal KitKat blends white chocolate with powder made from Japanese white peach juice. The moment you open the wrapper, a fresh peach aroma fills the air. Each bite is light, sweet-tart, and refreshingly clean, with none of the artificial aftertaste you might expect. Its soft pink color and fruity flavor make it one of the most sought-after souvenir sweets on the shelf.
HI-CHEW Candy (Peach Variety Pack)

Peach lovers will instantly fall for this assortment pack. It brings together multiple peach varieties, including white peach, yellow peach, and nectarine, all in one bag. Each flavor has its own balance of sweetness, tartness, and aroma, making it fun to compare the subtle differences as you chew your way through the pack.
Chocolate-Covered Whole Strawberries (Peach Chocolate & White Chocolate)

This is a new addition to Don Quijote’s popular “whole strawberry” series. Using freeze-drying technology, entire strawberries are dried to preserve their crisp texture and bright sweet-tart flavor. Alongside the classic white chocolate coating, the pink peach-flavored chocolate version is especially recommended. The gentle sweetness of peach softens the strawberry’s natural tang, creating a more layered and irresistible taste experience.

There are also three additional chocolate variations available, with the classic milk chocolate version rounding out the lineup perfectly.
4. Japan-Only KitKat Flavors in an Incredible Variety

Known worldwide, KitKat truly shines in Japan, where you will find an astonishing range of creative, Japan-exclusive flavors that go far beyond the classics.
KitKat Chocolate (Matcha Flavor)

In Japan, KitKat comes in an impressive range of flavors, from matcha to seasonal fruits like white peach, strawberry, and melon. These varieties are known for being less sweet, often with a gentle hint of bitterness that appeals to more mature tastes. With so many options lining the shelves, it is easy to lose track of which one to try first.
KitKat Chocolate (Sakura & Roasted Soybean Powder Flavor)

If you usually reach for matcha, this one is worth a change. The sakura kinako flavor has quickly become a surprise favorite. Delicate cherry blossom notes are blended with the gentle, toasty sweetness of traditional Japanese kinako soybean powder. The result feels refined and distinctly Japanese, almost like enjoying an elegant wagashi sweet. It makes a thoughtful gift, especially for parents or female friends.
KitKat Chocolate (Amaou Strawberry Flavor)

Japan also offers a wide range of regional KitKat flavors made with locally famous ingredients. From Aomori apples and Kyoto matcha to Hakata’s prized Amaou strawberries, these area-exclusive varieties are well represented at Don Quijote. It is a fun way to sample the flavors of different regions without traveling far.
KitKat Chocolate (Unique Japan-Only Flavors)

Among the most popular souvenir picks are distinctly Japanese flavors like wasabi and sake. Bold and unexpected, they are conversation starters as much as sweets. The Mount Fuji–inspired packaging also makes them especially eye-catching, perfect for bringing home a taste of Japan that feels truly different.
KitKat Chocolate (5-Flavor Assorted Box)

This large Special Assort box is ideal for sharing. It features bite-size KitKats in five flavors, including the classic original, Otona no Amasa (a less-sweet, grown-up blend), whole wheat biscuit, strawberry, and chocolate orange. With around 50 pieces (583.2 g) in one box, it is a convenient and crowd-pleasing option for offices, friends, or family.
5. Tastes Like Real Cheesecake: BAKE CREAMY CHEESE Blocks

Known for its rich, cheesecake-like texture, BAKE has earned a strong following in Japan. The BAKE CREAMY CHEESE Blocks are a special collaboration between Morinaga, one of Japan’s leading confectionery makers, and Don Quijote. With their dense, creamy mouthfeel that truly resembles cheesecake, these treats are a Donki-exclusive item you will not find anywhere else.
6. Japan’s Beloved Gummy: HI-CHEW

HI-CHEW has long been one of Japan’s most beloved gummy candies, enjoyed by generations for its chewy texture and bold, fruity flavors.
HI-CHEW Candy (Mount Fuji–Shaped Edition)

This Mount Fuji–themed assortment packs three of HI-CHEW’s most popular classic flavors and is especially popular with international visitors. Each piece is individually wrapped, making it perfect for sharing with friends, family, or coworkers back home.
HI-CHEW Candy (Lemon Flavor)

For fans of sour snacks, this lemon HI-CHEW delivers a punchy citrus kick. The candy combines a crisp outer layer with a soft, chewy center, letting you enjoy a bold lemon tang followed by HI-CHEW’s signature smooth texture.
7. The Perfect Chocolate-and-Biscuit Combo: Alfort Chocolate Biscuits

The combination of crisp biscuits and smooth chocolate creates a wonderfully satisfying texture and an elegant taste. First released in 1994, Alfort has remained a top-selling favorite ever since and is a staple in many Japanese households. Alongside the classic original, Don Quijote carries a wider lineup than most supermarkets or convenience stores, including flavors like strawberry, matcha, and vanilla that are harder to find elsewhere.
Alfort Chocolate Biscuits (Mount Fuji Edition)

The Mount Fuji–themed packaging is matched by chocolate pieces stamped with a Mount Fuji design, making this version extra special. With its playful look and classic taste, it is the kind of Japan-only souvenir that feels almost impossible not to bring home.
8. A Totally Different Chew: Kororo Fruit Gummy Candy

Among Japan’s many snacks, gummies are especially popular with international visitors. One standout is Kororo Fruit Gummies, known for their unique texture created by a collagen-coated outer layer that traps juicy fruit flavor inside. Biting into one feels almost like fresh juice bursting in your mouth, which is exactly what makes them so eye-catching and widely recommended by travelers.
In addition to classic flavors like Muscat grape and Kyoho grape, Kororo also offers a premium Sato Nishiki cherry flavor, made using one of Japan’s most prized cherry varieties. It is a rare treat that adds an extra sense of indulgence to this already distinctive gummy.

To meet the needs of overseas visitors, Don Quijote also sells special boxed sets containing six individually packaged bags that are rarely found elsewhere. With these larger packs, you never have to worry about running short on souvenirs when you get home.
9. Only at the Shibuya Main Store: Tokyo-Exclusive Souvenirs You Shouldn’t Miss
Tokyo no Koibito (Lover in Tokyo)

If Hokkaido is famous for Shiroi Koibito, then Tokyo answers with the playful and slightly tongue-in-cheek Tokyo no Koibito. These langue de chat cookies feature designs of Tokyo Tower or Shibuya scenery on the packaging. While the name is a cheeky nod, the flavor itself is surprisingly solid and genuinely enjoyable, making it a fun and tasty Tokyo souvenir to bring home.

In addition to the classic chocolate version, you can also find a limited-edition matcha flavor here. The gentle aroma and slight bitterness of matcha balance the sweetness of the filling beautifully. With each flavor offering its own charm, they make for a distinctive and fun Tokyo souvenir.

10. Don Quijote’s Original “Jonetz” Snacks Are a Must-Buy

If you spot packaging marked with a bold katakana “ド,” you have found Jonetz, Don Quijote’s original in-house brand. In recent years, Jonetz products have become a frequent topic in Japanese media, praised for their quirky ideas, unusually long product names, affordable prices, and surprisingly good taste. Popular picks include red ginger rice crackers, shiso-flavored rice crackers, bite-sized roasted sweet potato pieces, and crunchy sweet potato sticks, all of which have built a strong fan base.
Shiitake Mushroom Snacks

“These taste just like snacks. Even people who dislike mushrooms will probably enjoy them.” With reviews like this, Shiitake Mushroom Snacks quickly shot to fame. Crisp, savory, and surprisingly addictive, they are worth trying whether you are a mushroom fan or not. At the Shibuya store, you will also find a dedicated Jonetz section, so be sure to check it out when choosing souvenirs.
Crispy Tempura-Style Vegetable Snacks

A hidden gem in Don Quijote’s snack section and the next breakout hit after the shiitake snacks. These are not ordinary crackers. Vegetables like eggplant, pumpkin, lotus root, okra, and onion are flash-frozen and then double-fried to recreate the ultra-crispy texture of real tempura. Seasoned with a Japanese-style noodle sauce, they deliver savory soy sauce notes with a subtle bonito dashi sweetness that makes them dangerously addictive.
The latest version is an improved “final form,” refined based on customer feedback. The saltiness has been toned down, the vegetable balance adjusted with less eggplant, and a resealable bag added for easy storage. Perfect as a late-night hotel snack or a surprisingly satisfying companion to drinks.
In Japan, there is a strong culture of sharing souvenirs, known as baramaki omiyage, where travelers buy small snacks or items to hand out to friends, family, and coworkers. That is why individually wrapped snacks are so common, often bundled together in large packs with multiple flavors of the same product. Options like these make it easy to share with everyone back home.
At MEGA Don Quijote Shibuya Main Store in particular, you will find an impressive range of souvenirs perfectly suited for overseas visitors, including many items you will not see elsewhere. If you already know which snacks you want to buy, heading straight to MEGA Donki Shibuya is the safest and smartest choice.
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Address
28-6 Udagawacho, Shibuya-ku, Tokyo, 150-0042
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Shibuya Station (JR Shonan Shinjuku Line / JR Yamanote Line / JR Saikyo Line / Tokyo Metro Ginza Line / Tokyo Metro Hanzomon Line / Tokyo Metro Fukutoshin Line / Tokyu Toyoko Line / Tokyu Den-en-toshi Line / Keio Inokashira Line)
5 minutes on foot
- Phone Number 0570-076-311
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Address
28-6 Udagawacho, Shibuya-ku, Tokyo, 150-0042
Miyu is a travel writer and tour conductor with over a decade of experience in developing educational content for working individuals. She has a passion for exploring new cultures and has visited more than 150 cities in around 50 countries. Her goal is to sample great food, experience nature, enjoy historical sites, and bathe in hot springs around the world. Miyu left her corporate job to pursue her passion for travel and now spends over 100 days a year abroad while working as a writer. She promotes the joy of travel, the beauty of Japan, and the diverse cultures of the world by traveling to different parts of Japan and collaborating with inbound tour operators and fellow travel writers.
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