Move Over, Regular Konbini: Tokyo's Brand New 'FAMIMA' Flagship is a Streetwear-Fueled Wonderland
- Written by: LIVE JAPAN Editor
Competition between Japan’s convenience store giants is always fierce, but FamilyMart just upped the ante.
To celebrate its upcoming 45th anniversary, the chain has launched the "Next FamilyMart Project"—and its firstborn is FAMIMA PARK AZABUDAI, a flagship store that opens today (July 10, 2026) in Tokyo’s ultra-trendy Azabudai district. They’ve even dropped the "Mart" from the sign because, let's face it, just saying "FAMIMA" is way sleeker.
Honestly, this place looks less like a convenience store and more like a high-end Harajuku boutique. Here is everything that makes this new flagship a must-visit destination!
(Main image credit: FamilyMart)
1. It’s Designed by Streetwear Royalty and Interior Legends

If you think a convenience store layout is just aisles of potato chips and manga magazines, think again. FamilyMart handed the creative reins over to NIGO® (the genius behind A Bathing Ape and Human Made) and teamed him up with Masamichi Katayama, the head of the world-famous interior design firm Wonderwall®.
The result? A store that mimics the high-energy rush of a limited-edition pop-up shop. There's a literal "Rooftop Forest" to bring some greenery to the cityscape, and a giant, unnamed "F" mascot perched on the building to watch over your fried chicken purchases.

2. This FamilyMart Has a Fitting Room (and Tadanobu Asano)

FamilyMart’s “Convenience Wear” clothing line has been a runaway success in Japan, and the Azabudai flagship takes it far beyond simply grabbing a pair of socks from a peg next to the umbrellas. Here, the full seasonal lineup gets its own dedicated shop-in-shop area, giving the space the feel of a compact fashion boutique.

There are even fitting rooms, so you can try on items like track pants before buying. Interactive touchscreens also suggest complete outfits and styling ideas, making it easier to coordinate the pieces. The area is topped off with large, high-fashion visuals featuring legendary Japanese actor Tadanobu Asano modeling the collection.
3. Espresso-Machine Teas with Tapioca at the "FAMIMA STAND"

You don't even have to step inside the store to get your fix. The outdoor walk-up window, called FAMIMA STAND, lets you order premium drinks and Famichiki on the fly.
While coffee snobs will love the blends co-developed with World Brewers Cup Champion Tetsu Kasuya (featuring rare beans and a gorgeous floral Ethiopia Mocha), the real surprise is the tea menu. They are using actual espresso machines to brew fresh, high-pressure tea! You can get rich Earl Grey or Jasmine straight teas, creamy milk teas, or refreshing fruit teas. Oh, and you can add tapioca pearls as a topping. In a konbini!

4. High-Fashion Delicatessen Meals

Forget the standard mayo-heavy sandos (though we love them dearly). The "Urban Delicatessen" section here targets chic city dwellers with health-conscious, high-protein meals. Think fresh avocados, premium prosciutto, natural cheeses, and vibrant Asian-inspired flavors designed to look as good on your Instagram feed as they taste.
5. Exclusive Merch Starring a Brand-New Mascot

Japan loves a good mascot, and FamilyMart is officially stepping up its "IP business" game to share a little FAMIMA culture with the world. To capture the friendly, familiar vibe of a konbini, they've designed a brand-new official character—which appears to be a giant, walking blue letter "F".
While they haven't officially revealed a name for this little guy yet, FAMIMA PARK AZABUDAI will be the very first place you can buy original merchandise featuring its design! FamilyMart plans to eventually roll these character goods out to stores nationwide, but picking them up at the flagship means you get to rep the new mascot way before it goes mainstream.
6. Holographic Otaku Stickers and Free Bags

If you aren't ready to drop eighty bucks on a tote bag, don't worry—FamilyMart is giving away opening-day treats for the rest of us:
Collectible Character Stickers: The first 2,026 customers who buy something will receive a limited-edition holographic/foil sticker supervised by the famous collector-sticker creator AGAWA. There are 9 designs in total, complete with numbering!
FAMIMA Eco-Bag: If you manage to drop 5,000 yen or more on clothes and espresso teas, the first 2,000 customers score a slick, branded eco-bag.

Whether you're hunting for exclusive streetwear, craving an espresso-pumped bubble tea, or just want to take a selfie with a giant mascot under a rooftop forest, FAMIMA PARK AZABUDAI proves that the future of Japanese convenience stores is very bright—and very, very cool.
-
FAMIMA PARK AZABUDAIFAMIMA PARK AZABUDAI
-
Address
5 Chome-2-10 Toranomon, Minato City, Tokyo 105-0001
View Map
-
Address
5 Chome-2-10 Toranomon, Minato City, Tokyo 105-0001
- Area
- Category
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.
Popular Tours & Activities
Recommended places for you
-
7-Eleven HIBIYAEKIMAE Store
Convenience Stores
Ginza
-
7-Eleven MARUNOUCHI CENTER BLDG. Store
Convenience Stores
Tokyo Station
-
7-Eleven TOKYO SANKEI BLDG. Store
Convenience Stores
Tokyo Station
-
7-Eleven MARUBENI BLDG. Store
Convenience Stores
Tokyo Station
-
7-Eleven Tokiwabashi Tower B1F Store
Convenience Stores
Tokyo Station
-
7-Eleven TOKYO MIDTOWN HIBIYA Store
Convenience Stores
Ginza
-
This Is The Wildest Thing You Can Get In Japan This Summer
-
Fun Things to Do in Sendai in Summer (June/July/August) - Events, Festivals & More!
by: Kei Suzuki
-
Tohoku Just Got Cuter: Meet the New Gotochi Bear × Sanrio Collab
by: Guest Contributor
-
This Akita Hotel Brings a Legendary Japanese Folklore Tradition to Your Room
by: Guest Contributor
-
Fun Things to Do in Morioka in Summer (June/July/August): Events, Festivals & More
by: Kei Suzuki
-
This Dreamy 'Underwater Forest' in Japan Only Appears in Spring
Inspiration for Accommodations
-
Family-Friendly Hotels with Free Shuttle to Disneyland: Convenient Access for a Magical Stay
-
Top Ranked Hakone Hotels with Mt. Fuji View: Enjoy Stunning Scenery from Your Private Space
-
Convenient Tokyo Hotels with Airport Shuttle: Ideal for Families and Heavy Luggage
-
9 Family-Friendly Hotels with Comfortable Family Rooms in Asakusa
-
10 Open-air bath Onsen Ryokans in Hakone for Ultimate Relaxation
-
Snacks Ranking: Japan’s Top 3 Convenience Store Snacks, Crowned by 7-Eleven’s Popularity Ranking!
-
What to Pack for Japan in 2026: 15 Essentials for a Stress-Free Trip
-
7-Eleven VS. Family Mart: Taste Testing $2 Chicken at Japanese Convenience Stores!
-
Exploring Tokyo: 4 Must-Visit Spots around Tokyo Station
-
All That For Under $9?! Buying Lunch at a Convenience Store in Japan!
-
Convenience Store Must-Buys! Lawson's Top 5 Popular Sweets
- #best ramen tokyo
- #what to buy in ameyoko
- #what to bring to japan
- #new years in tokyo
- #best izakaya shinjuku
- #things to do tokyo
- #japanese nail trends
- #what to do in odaiba
- #onsen tattoo friendly tokyo
- #daiso
- #best sushi ginza
- #japanese convenience store snacks
- #best yakiniku shibuya
- #japanese fashion culture
- #best japanese soft drinks












