HOME Tokyo and Surroundings Tokyo Roppongi Move Over, Regular Konbini: Tokyo's Brand New 'FAMIMA' Flagship is a Streetwear-Fueled Wonderland
Move Over, Regular Konbini: Tokyo's Brand New 'FAMIMA' Flagship is a Streetwear-Fueled Wonderland

Move Over, Regular Konbini: Tokyo's Brand New 'FAMIMA' Flagship is a Streetwear-Fueled Wonderland

Date published: 10 July 2026

Competition between Japan’s convenience store giants is always fierce, but FamilyMart just upped the ante.

To celebrate its upcoming 45th anniversary, the chain has launched the "Next FamilyMart Project"—and its firstborn is FAMIMA PARK AZABUDAI, a flagship store that opens today (July 10, 2026) in Tokyo’s ultra-trendy Azabudai district. They’ve even dropped the "Mart" from the sign because, let's face it, just saying "FAMIMA" is way sleeker.

Honestly, this place looks less like a convenience store and more like a high-end Harajuku boutique. Here is everything that makes this new flagship a must-visit destination!

(Main image credit: FamilyMart)

1. It’s Designed by Streetwear Royalty and Interior Legends

(Photo credit: FamilyMart)
(Photo credit: FamilyMart)

If you think a convenience store layout is just aisles of potato chips and manga magazines, think again. FamilyMart handed the creative reins over to NIGO® (the genius behind A Bathing Ape and Human Made) and teamed him up with Masamichi Katayama, the head of the world-famous interior design firm Wonderwall®.

The result? A store that mimics the high-energy rush of a limited-edition pop-up shop. There's a literal "Rooftop Forest" to bring some greenery to the cityscape, and a giant, unnamed "F" mascot perched on the building to watch over your fried chicken purchases.

(Photo for illustrative purposes; credit: FamilyMart)
(Photo for illustrative purposes; credit: FamilyMart)

2. This FamilyMart Has a Fitting Room (and Tadanobu Asano)

(Photo for illustrative purposes; credit: FamilyMart)
(Photo for illustrative purposes; credit: FamilyMart)

FamilyMart’s “Convenience Wear” clothing line has been a runaway success in Japan, and the Azabudai flagship takes it far beyond simply grabbing a pair of socks from a peg next to the umbrellas. Here, the full seasonal lineup gets its own dedicated shop-in-shop area, giving the space the feel of a compact fashion boutique.

(Photo for illustrative purposes; credit: FamilyMart)
(Photo for illustrative purposes; credit: FamilyMart)

There are even fitting rooms, so you can try on items like track pants before buying. Interactive touchscreens also suggest complete outfits and styling ideas, making it easier to coordinate the pieces. The area is topped off with large, high-fashion visuals featuring legendary Japanese actor Tadanobu Asano modeling the collection.

3. Espresso-Machine Teas with Tapioca at the "FAMIMA STAND"

(Photo for illustrative purposes; credit: FamilyMart)
(Photo for illustrative purposes; credit: FamilyMart)

You don't even have to step inside the store to get your fix. The outdoor walk-up window, called FAMIMA STAND, lets you order premium drinks and Famichiki on the fly.

While coffee snobs will love the blends co-developed with World Brewers Cup Champion Tetsu Kasuya (featuring rare beans and a gorgeous floral Ethiopia Mocha), the real surprise is the tea menu. They are using actual espresso machines to brew fresh, high-pressure tea! You can get rich Earl Grey or Jasmine straight teas, creamy milk teas, or refreshing fruit teas. Oh, and you can add tapioca pearls as a topping. In a konbini!

(Photo for illustrative purposes; credit: FamilyMart)
(Photo for illustrative purposes; credit: FamilyMart)

4. High-Fashion Delicatessen Meals

(Photo for illustrative purposes; credit: FamilyMart)
(Photo for illustrative purposes; credit: FamilyMart)

Forget the standard mayo-heavy sandos (though we love them dearly). The "Urban Delicatessen" section here targets chic city dwellers with health-conscious, high-protein meals. Think fresh avocados, premium prosciutto, natural cheeses, and vibrant Asian-inspired flavors designed to look as good on your Instagram feed as they taste.

5. Exclusive Merch Starring a Brand-New Mascot

(Photo for illustrative purposes; credit: FamilyMart)
(Photo for illustrative purposes; credit: FamilyMart)

Japan loves a good mascot, and FamilyMart is officially stepping up its "IP business" game to share a little FAMIMA culture with the world. To capture the friendly, familiar vibe of a konbini, they've designed a brand-new official character—which appears to be a giant, walking blue letter "F".

While they haven't officially revealed a name for this little guy yet, FAMIMA PARK AZABUDAI will be the very first place you can buy original merchandise featuring its design! FamilyMart plans to eventually roll these character goods out to stores nationwide, but picking them up at the flagship means you get to rep the new mascot way before it goes mainstream.

6. Holographic Otaku Stickers and Free Bags

(Photo for illustrative purposes; credit: FamilyMart)
(Photo for illustrative purposes; credit: FamilyMart)

If you aren't ready to drop eighty bucks on a tote bag, don't worry—FamilyMart is giving away opening-day treats for the rest of us:

Collectible Character Stickers: The first 2,026 customers who buy something will receive a limited-edition holographic/foil sticker supervised by the famous collector-sticker creator AGAWA. There are 9 designs in total, complete with numbering!

FAMIMA Eco-Bag: If you manage to drop 5,000 yen or more on clothes and espresso teas, the first 2,000 customers score a slick, branded eco-bag.

(Photo for illustrative purposes; credit: FamilyMart)
(Photo for illustrative purposes; credit: FamilyMart)

Whether you're hunting for exclusive streetwear, craving an espresso-pumped bubble tea, or just want to take a selfie with a giant mascot under a rooftop forest, FAMIMA PARK AZABUDAI proves that the future of Japanese convenience stores is very bright—and very, very cool.

  • FAMIMA PARK AZABUDAI
    FAMIMA PARK AZABUDAI
    • Address 5 Chome-2-10 Toranomon, Minato City, Tokyo 105-0001
      View Map
*This information is from the time of this article's publication.
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.

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