The Japanese version of the KitKat chocolate brand loved in over 100 countries around the world, has come to gain global recognition for its wide variety of luxurious flavors, as well as for its uniqueness and innovation as a product in the Asian market associated with making a wish.

Nestlé Japan is the first in the world to begin offering the naturally pink “Ruby” variety of chocolate in commercial form - and is happy to introduce it just in time for Valentine’s Day! This novel gift item brings with it a sense of discovery and excitement, is available only at KitKat Chocolatory specialty stores operated in Japan and Korea starting on Friday, January 19.

In a process taking over a decade to perfect, the Ruby chocolate variety was successfully developed Swiss chocolate maker Barry Callebaut, adding a new color and flavor to the three traditional varieties of bitter, milk, and white chocolates that have pleased consumers everywhere for their enchanting sweetness and subtle bitterness. Ruby chocolate has been attracting strong interest from chocolate connoisseurs throughout the world since its announcement last September.

Sublime Ruby, the new KitKat version being launched this time, is characterized by its attractive natural pink color achieved without using any additives, and a fruity flavor reminiscent of berries. Sublime Ruby is a masterpiece created through the craftsmanship of top pâtissier Yasumasa Takagi to bring the newly developed Ruby cacao to life in KitKat.

This limited edition product will be available for purchase in the seven permanent KitKat Chocolatory stores as well as online, and at some 80 seasonal pop-up shops throughout Japan that will be operated in preparation for Valentine’s Day.

KitKat Chocolatory is a specialty store selling premium KitKat chocolates created with meticulous attention paid to ingredients and preparation methods under the direction of Yasumasa Takagi, owner-chef of Le Pâtissier Takagi. These luxury chocolates are highly sought after in Japan and Korea as the perfect gift for that special someone, such as a family member, friend, or coworker, or as a special reward for yourself.

KitKat Chocolatory Sublime Ruby
・Number of pieces per package: 1
・Price (excluding tax): 400 yen
・Sales period: January 19-25, 2018
・Sale Locations: KitKat Chocolatory stores and by mail order (Nestlé /LOHCO)
・Limited quantity: 5000


KitKat Chocolatory Sublime Valentine’s Assortment
・Number of units: 5, 7
・Price (excluding tax): 1,800 yen; 2,400 yen
・Sales period: From February 1, 2018
・Sale Locations: KitKat Chocolatory stores and by mail order (Nestlé /LOHACO/Amazon/Rakuten) + 80 pop-up stores throughout Japan.

Sublime Ruby is characterized by the attractive natural pink color achieved without using any additives and the fruity flavor reminiscent of berries. Sublime Ruby is a masterwork created through the craftsmanship of top pâtissier Yasumasa Takagi to bring the newly developed Ruby cacao to life in KITKAT.

5-piece set: Contains an assortment with two Sublime Ruby pieces and one each of Sublime Bitter, Milk, and White.

7-piece set: Contains an assortment with two Sublime Ruby pieces and one each of Sublime Bitter, Milk, White, Matcha and Raw