HOME Tokyo and Surroundings Tokyo Ginza New KitKat 'Ruby' debuts in Japan - Naturally PINK Chocolate!
New KitKat 'Ruby' debuts in Japan - Naturally PINK Chocolate!

New KitKat 'Ruby' debuts in Japan - Naturally PINK Chocolate!

Date published: 29 January 2018

Nestlé Japan is the first in the world to commercialize the naturally pink “Ruby” variety of chocolate, and starting on Friday, January 19, you can find it exclusively at a KitKat Chocolatory in Japan or Korea! The Ruby chocolate used in this product, which will be offered as a Valentine’s Day gift, was developed by the Swiss chocolate maker Barry Callebaut as a new variety in addition to bitter, milk, and white chocolates.

Made-In-Japan KitKat

Made-In-Japan KitKat

The Japanese version of the KitKat chocolate brand loved in over 100 countries around the world, has come to gain global recognition for its wide variety of luxurious flavors, as well as for its uniqueness and innovation as a product in the Asian market associated with making a wish.

Nestlé Japan is the first in the world to begin offering the naturally pink “Ruby” variety of chocolate in commercial form - and is happy to introduce it just in time for Valentine’s Day! This novel gift item brings with it a sense of discovery and excitement, is available only at KitKat Chocolatory specialty stores operated in Japan and Korea starting on Friday, January 19.

The Ruby Chocolate Treasure

The Ruby Chocolate Treasure

In a process taking over a decade to perfect, the Ruby chocolate variety was successfully developed Swiss chocolate maker Barry Callebaut, adding a new color and flavor to the three traditional varieties of bitter, milk, and white chocolates that have pleased consumers everywhere for their enchanting sweetness and subtle bitterness. Ruby chocolate has been attracting strong interest from chocolate connoisseurs throughout the world since its announcement last September.

Sublime Ruby, the new KitKat version being launched this time, is characterized by its attractive natural pink color achieved without using any additives, and a fruity flavor reminiscent of berries. Sublime Ruby is a masterpiece created through the craftsmanship of top pâtissier Yasumasa Takagi to bring the newly developed Ruby cacao to life in KitKat.

This limited edition product will be available for purchase in the seven permanent KitKat Chocolatory stores as well as online, and at some 80 seasonal pop-up shops throughout Japan that will be operated in preparation for Valentine’s Day.

Indulging in Chocolate Excellence

Indulging in Chocolate Excellence

KitKat Chocolatory is a specialty store selling premium KitKat chocolates created with meticulous attention paid to ingredients and preparation methods under the direction of Yasumasa Takagi, owner-chef of Le Pâtissier Takagi. These luxury chocolates are highly sought after in Japan and Korea as the perfect gift for that special someone, such as a family member, friend, or coworker, or as a special reward for yourself.

Product Details

KitKat Chocolatory Sublime Ruby
・Number of pieces per package: 1
・Price (excluding tax): 400 yen
・Sales period: January 19-25, 2018
・Sale Locations: KitKat Chocolatory stores and by mail order (Nestlé /LOHCO)
・Limited quantity: 5000


KitKat Chocolatory Sublime Valentine’s Assortment
・Number of units: 5, 7
・Price (excluding tax): 1,800 yen; 2,400 yen
・Sales period: From February 1, 2018
・Sale Locations: KitKat Chocolatory stores and by mail order (Nestlé /LOHACO/Amazon/Rakuten) + 80 pop-up stores throughout Japan.

Features

Features

Sublime Ruby is characterized by the attractive natural pink color achieved without using any additives and the fruity flavor reminiscent of berries. Sublime Ruby is a masterwork created through the craftsmanship of top pâtissier Yasumasa Takagi to bring the newly developed Ruby cacao to life in KITKAT.

Sublime Valentine’s Assortment Details

Sublime Valentine’s Assortment Details

5-piece set: Contains an assortment with two Sublime Ruby pieces and one each of Sublime Bitter, Milk, and White.

7-piece set: Contains an assortment with two Sublime Ruby pieces and one each of Sublime Bitter, Milk, White, Matcha and Raw

Where to buy KitKat 'Ruby'

  • KitKat Chocolatory (Ginza Main Store)
    キットカット ショコラトリー
    • Address 2F, 3-7-2, Ginza, Chuo-ku, Tokyo, 104-0061, Japan
    • Nearest Station Ginza
    • Phone Number 03-6228-6285
    • Hours: 11AM - 8PM

  • KitKat Chocolatory Daimaru Tokyo Branch
    キットカット ショコラトリー 大丸東京店
    • Address 1 Chome-9-1 Marunouchi, Chiyoda-ku, Tōkyō-to 100-6701
    • Nearest Station Tokyo
    • Phone Number 03-6895-8735
    • Hours: 10AM - 9PM

  • KitKat Chocolatory (Takashimaya Shinjuku Store)
    キットカット ショコラトリー
    • Address 5 Chome-24-2 Sendagaya, Shibuya-ku, Tōkyō-to 151-8580
    • Nearest Station Shinjuku
    • Phone Number 03-6273-1810
    • Hours: 10AM - 8PM

*This information is from the time of this article's publication.
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.

Share this article.

Search