Funawa - Main Shop

Funawa Honten (Main Store) is located in Asakusa, one of the towns in the Shitamachi (downtown) area. Its history dates back to 1902, when it opened as a famed store of sweet‐potato pastes. Sweet potatoes were used for the recipe instead of neri-yokan (curds of sweet red-bean paste), which was too expensive for ordinary citizens. Sweet‐potato paste is recommended by the Tokyo Tourism Association as a souvenir, and the store continues to expand its business in department stores nationwide along with the main store. On the first floor is where sweets like mitsumame, anko-dama (balls of red-bean paste) and steamed chestnut yokan are sold; on the second floor is the cafe, where you can enjoy tasting various sweets such as the sweet‐potato pastes, mitsumame fruits, oshiruko (sweet red beans with rice cakes) and parfaits. The modern atmosphere inside the store helps you relax. A five-minute walk from Asakusa Station brings you to the store.