
Luxury Japanese fruit meets the mouth of Mr Sato.
Ever since we tried Japan’s most expensive variety of grape last summer, our taste buds have been yearning for another hit of sweet opulence.
Thankfully, the opportunity for another luxurious fruit tasting arose once again, and this time it was our Japanese-language reporter Mr Sato who won the janken competition in the office, meaning he was the lucky one who got to taste-test one of the country’s most expensive strawberries.


Grown in Miyagi Prefecture, these strawberries are called Migaki Ichigo Platinum. “Migaki” translates to “polished“, while “ichigo” means “strawberry“, creating an apt name for the fruit, which comes packaged like a polished jewel.

On the back of the case is the word “tochiotome“, a highly esteemed type of strawberry prized for its beautiful shape and colour, and sought after for its sweet, large, tender flesh.

Mr Sato had tried cheaper, supermarket-bought tochiotome strawberries before, but none of them had ever looked as shiny and enticing as this gem. According to the information he was given, Migaki Ichigo are produced by skilled strawberry farmers using cutting-edge “IT farming technology”, which makes it possible to produce consistently high-quality strawberries.

Lifting it out of its box, Mr Sato hesitated to eat such a grand specimen, but its perfect deep red hue and robust shape had him salivating.


As soon as he bit into the flesh, the juice from the fruit spilled out onto his tongue, sending out a bold sweetness and subtle acidity to his taste receptors. While the flavour was sublime, the texture was particularly exquisite – it was neither too hard nor too soft, helping to deliver the flavour of the juice in perfect measures.

It was at least two ranks above any other strawberry he’d ever tried in terms of flavour, appearance and delicate sweetness.

After tasting the expensive fruit, Mr Sato came to realise that not all strawberries are made the same. And while the high price tag might seem exorbitant at first, it was entirely worth it for the decadent experience.
The Migaki Ichigo is in season now, so if you’d like to treat yourself to a taste of luxury, keep an eye out for the jewel-like fruit at department stores or online at shopping sites like Yahoo, Amazon and Rakuten.
If you prefer to spend your hard-earned money on something a little more substantial, though, you might want to consider adding the $29 Japanese persimmon to your bucket list of expensive fruit experiences.
Related Articles
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.
Recommended places for you
-
Yokote Park
Parks
Surrounding Areas Of Akita
-
Ishiguro Samurai House
Historical Places
Surrounding Areas Of Akita
-
Hirosaki Park
Parks
Aomori, Hirosaki And Hachinohe
-
Sendai Tanabata Festival
Japanese Festivals (Matsuri)
Sendai And Matsushima
-
Baeren Brewery Co., Ltd.
Other Sightseeing
Morioka, Hiraizumi And Hachimantai
-
Zuiganji Temple
Temples
Sendai And Matsushima
-
Disney Meets Shinkansen: Two Themed Trains to Explore Japan's North and South in 2025
-
Ad
Autumn 2024 Event: Experience Edo Culture in Tokyo's Nihonbashi and Ginza at the OH! Edo Tokyo Festival
-
Top 10 Places in Iwate to See the Cherry Blossoms in 2025
by: Alexander Litz
-
Top 10 Places in Aomori to See the Cherry Blossoms in 2025
by: Alexander Litz
-
Enjoy the Untouched Beauty of Oirase Keiryu (Aomori): Japan's Hidden Nature Gem
by: Miyu Shimada
-
2-Day Sightseeing Getaway to Hoshino Resort Oirase Keiryu Hotel (Aomori)
by: Miyu Shimada
-
Yokote Masuda Manga Museum: Experience Manga Culture through 220,000 Original Drawings!
-
20 Best Things to Do in Fukushima Prefecture (Sightseeing Attractions, Local Foods & Activities)
-
Zao Onsen 2-Day Itinerary: Enjoy Juhyo Snow Monsters and Fairytale Landscapes in Japan's Winter Paradise
-
Takahan Ryokan: Enjoy Spectacular Hot Spring Views at Yuzawa's Premier Traditional Inn!
-
Feel the Spirit of Northern Japan at the Tohoku Kizuna Festival
by: Alexander Litz
-
JR Edition: Visit all of Tokyo in one Day with the Tokyo Metropolitan District Pass!