Perched along Japan’s eastern Pacific coast at the southern tip of the Tohoku region, Fukushima dazzles with its breathtakingly diverse landscapes—from rugged mountain peaks and tranquil coastlines to sweeping inland plains. As Japan’s third-largest prefecture, it’s a treasure trove of natural beauty, rich culture, and irresistible gourmet experiences. Located just a swift 90-minute ride from Tokyo on the JR Tohoku Shinkansen bullet train (with selected services stopping at Shin-Shirakawa, Koriyama and Fukushima stations) and easily accessible via a bustling airport, Fukushima is the perfect destination for your next great adventure.

Fukushima is making a powerful comeback—and travelers from around the world are taking note. At the heart of this revival is Hope Tourism, a bold local initiative that offers profound insight into the 2011 disaster, the region’s remarkable recovery, and the unshakable spirit of its people. But the story doesn’t end there. With breathtaking natural landscapes and some of the finest food Japan has to offer, Fukushima is fast becoming a must-visit destination for travelers craving meaningful, immersive, and truly delicious adventures.

Renowned for producing some of Japan’s finest crops, succulent meats, and ocean-fresh seafood, Fukushima’s culinary bounty is nothing short of spectacular. Here are some local specialties you won’t want to miss!

When people in Japan think of Fukushima, one thing instantly comes to mind: incredibly tasty peaches. Beloved across the country, the prefecture boasts the highest peach consumption nationwide—thanks in part to its reputation for producing some of the country’s juiciest, most flavorful varieties. Key growing areas like the northern reaches of the prefecture benefit from a basin climate with dramatic day-night temperature swings, which help to cultivate peaches that are exceptionally sweet, even while still firm. In fact, the finest Akatsuki peaches from Koori Town in northern Fukushima have been presented to the Imperial Family and other noble households every year since 1994. It’s no wonder this region is considered one of Japan’s true peach paradises!

Wagyu lovers may already be familiar with the name Fukushima Beef—a premium variety of Japanese Black beef raised and produced exclusively within Fukushima. This prestigious brand is reserved for only the finest cuts, graded 4 or higher by the Japan Meat Grading Association. Renowned for its rich marbling and melt-in-the-mouth texture, Fukushima Beef has earned numerous accolades over the years, including a recent top honor from Japan’s Minister of Agriculture, Forestry and Fisheries. For those seeking truly exceptional Wagyu, Fukushima delivers on every bite.

Thanks to its location at the junction of the Oyashio and Kuroshio Currents, Fukushima enjoys bountiful fishing grounds abundant with high-quality seafood. This region is known for its Joban-mono—a term referring to the diverse catches hauled along the coast from Ibaraki to Fukushima. From prize-winning fish to octopus, sea urchin, and lobster, the variety is as impressive as the flavor. These fresh ingredients take center stage in delicious local specialties like monkfish hot pot, buttery sea urchin grilled in their shells, flavorful sanma-no-popoyaki (minced saury burgers), and hearty hokki-meshi (surf clam rice). And, of course, you’ll find some of Japan’s freshest, most flavorful sushi served throughout the region.

In Japan, rice isn’t just a side dish—it’s the soul of every meal, and in Fukushima, that soul truly shines. As one of Japan’s top rice-producing regions, the prefecture is blessed with ideal conditions for cultivating exceptional rice. Fertile soil, pristine water, dramatic seasonal temperature shifts, and the dedication of local farmers all come together to produce exceptionally delicious rice, one grain at a time. The ever-popular Koshihikari stands out with its rich umami, sweet aroma, and signature chewy texture, while Fukushima’s homegrown varieties—Fukuwarai and Ten no Tsubu—are growing their fan base across Japan.

The summer edition of the Discover Fukushima Gourmet Fair will be held in Tokyo for three weeks starting early August! This exciting event showcases the very best of Fukushima’s food culture, with participating stores across the Tokyo Metropolitan Area working their magic with farm-fresh fruit, brand-name beef, and much more. Whether you're a dedicated foodie, a seafood enthusiast, or simply curious to explore the flavors of Fukushima, this is one summer event you won't want to miss!
Check out the link at the end of this article to see a complete list of participating restaurants, and other special promotions including a collaboration with popular illustrator Nagaki Perm who is lending their talents to a series of exclusive stickers.

Fukushima’s appeal extends far beyond its world-class cuisine—it’s also steeped in rich culture and history. When visiting, be sure to explore:

Thundering hooves, gleaming samurai armor, and centuries-old warrior spirit come alive at this exhilarating festival in the Soma region. More than a display of martial arts and horsemanship, Soma Nomaoi stands as a powerful symbol of resilience following the 2011 disaster. From dramatic horseback parades in full samurai armor to displays of horsemanship, this adrenaline-charged event is a living piece of history—and an unforgettable spectacle you won’t want to miss!

Thundering hooves, gleaming samurai armor, and centuries-old warrior spirit come alive at this exhilarating festival in the Soma region. More than a display of martial arts and horsemanship, Soma Nomaoi stands as a powerful symbol of resilience following the 2011 disaster. From dramatic horseback parades in full samurai armor to displays of horsemanship, this adrenaline-charged event is a living piece of history—and an unforgettable spectacle you won’t want to miss!

As one of the last strongholds of samurai loyal to the shogunate, Tsuruga Castle offers a compelling glimpse into Japan’s feudal past. Inside the immaculately reconstructed keep, engaging exhibits bring its dramatic history to life. The castle is nestled in the heart of Tsuruga Castle Park, a picturesque spot famed for its seasonal cherry blossoms and traditional teahouse.

This scenic railway line, often dubbed “the most romantic in the world,” is famous throughout Japan for its stunning views of the Tadami River valley and surrounding mountains. Decorated with fantastic seasonal scenery, including cherry blossoms in spring, lush greenery in summer, vibrant autumn leaves, and snow-covered vistas in winter, passengers are guaranteed a photogenic journey through some of Fukushima’s most scenic spots.