Travelers who prefer exploring at their own pace should choose the museum’s self-guided option.

The renovation introduces a new audio guide using Sony’s Locatone spatial sound technology. Titled The Story of SAPPORO BEER: Following the Compass to the Star, the guide is available in five languages, including English, Japanese, Korean, and Simplified Chinese.

Listen as you move between 15 points throughout the museum and travel through the pioneering history of Sapporo Beer. The multilingual guide makes the story easy to follow, while visitors who complete the full audio experience will receive an exclusive commemorative sticker.

Travelers looking for a deeper introduction to Japanese beer culture should not miss the official Sapporo Beer Museum Guided Tour.

A dedicated brand guide leads visitors through the museum, sharing the stories and craftsmanship behind more than a century of beer brewing.

The tour’s biggest highlight awaits inside the newly opened Premium Lounge, where participants can sample two beers. One is the exclusive Recreated Sapporo Beer, available only on this guided tour and inspired by the rich flavors enjoyed during Hokkaido’s pioneering era.

Opened in 1987 as Japan’s first museum dedicated to beer, the Sapporo Beer Museum occupies an impressive red-brick building completed in 1890. This valuable piece of industrial heritage has witnessed the birth and development of Japan’s beer industry, making the building itself one of the museum’s greatest attractions.

Important: Japan’s legal drinking age is 20. Alcohol cannot be served to drivers, visitors under 20, or those who are pregnant or breastfeeding. Soft drinks are available instead.

Tickets: Purchase tickets in advance through the online booking link or from the museum’s ticket machines on the day of your visit.