Chichibu Shrine, believed to have been built over 2,100 years ago, is a Soja shrine that enshrines several gods in the Chichibu area. The Chichibu Night Festival, held annually on December 3rd, is considered one of Japan's top three festivals, with its luxurious yatai floats and kasaboko (large parasol-like objects adorned with spears and artificial flowers) being particularly famous.

The existing Shinto shrine is adorned with a wonderful sculpture featuring brilliant coloring, which was created by a sculptor known for their work on the Nikko Toshogu Shrine. Don't miss the opportunity to see the Tsunagi-no-ryu (Bridging Dragon) and Kodakara-kosodate-no-tora (Child Treasure Child-rearing Tiger) at the shrine.

The Chichibu Matsuri Kaikan pavilion showcases a collection of materials related to the annual Chichibu Night Festival held at the Chichibu Shrine. The festival, known for its dazzling parade of floats and fireworks during winter, features a dance performance designated as an important intangible folk culture asset, which takes place either on top of or alongside the floats. The pavilion includes a display of floats and a small theater where visitors can learn about the festival's history and significance. Notably, a stunning and ornate kasaboko, decorated with spears and artificial flowers, greets visitors at the entrance, adding to the pavilion's dynamic and alluring atmosphere.

Bukou Brewery uses the exquisite Bukozan Fukuryusui, which is filtered water from Mt. Buko, in their brewing process. Visitors are allowed to bring their own containers to fill with this water during business hours. If you make a reservation as a group of 10 or more people, you can also enjoy sake tasting and a brewery tour. The store is designated as a tangible cultural property of the nation, making it a must-see attraction.

Chichibu Meisenkan houses and preserves folk materials related to Meisui, the textiles of Chichibu. The building, which was constructed in 1930, has been designated as a tangible cultural property. Here, visitors can learn about the traditional lifestyle of the area by experiencing hand-weaving and dyeing textiles.

Nakamise Shopping Street is an arcade situated at the entrance of Chichibu, right in front of Seibu Chichibu Station. The street is lined with a variety of stores, such as souvenir shops, local sake shops, and restaurants that serve udon and soba, as well as Chichibu's specialty, Waraji katsudon (pork cutlet served on a rice bowl).

Along with Waraji katsudon, another specialty of Chichibu is Buta misodon (pork in miso sauce served on top of a rice bowl).

At the original Buta misodon specialty store, Nosaka, pork marinated in homemade miso sauce is grilled over high-grade binchotan charcoal until it becomes fragrant. The large charcoal-grilled pork that protrudes from the bowl is impressive. You will be surprised by its juicy and delicious taste!

On Saturdays and holidays, the store only sells bento boxes. In addition, on weekdays, they may sell only bento boxes when there is a shortage of staff.