Let’s kick things off with the hottest picks lighting up social media and beauty review sites. From glow-boosting skincare to flawless finish foundations, these buzzworthy products are flying off the shelves at Don Quijote. Get ready to see what Japan’s beauty lovers can’t stop raving about!

Tired after a long day of exploring Japan? End your night with this all-in-one mask that does it all while you sleep. The Saborino Mega Shot Nighttime Shiratama Tightening Mask V replaces toner, emulsion, serum, cream, and face pack—saving you time without cutting corners. Packed with glutathione and three types of Vitamin C, it deeply hydrates, brightens, and tightens pores overnight so you can wake up with smooth, glowing skin. Perfect for travelers who want an easy, effective skincare fix.

Price: 2,530 yen (tax included) / 32 sheets

Meet the power serum beauty insiders in Japan are raving about. This formula blends plant-derived bakuchiol—a gentle, next-generation alternative to retinol—with a retinol derivative to target fine lines, dullness, and uneven texture. It delivers firmer, smoother skin and can be used both day and night without irritation. Perfect for anyone looking to take their skincare game to the next level.

Price: 3,520 yen (tax included) / 15ml

Glowing skin starts from within, and this supplement from Rohto Pharmaceutical—one of Japan’s top names in Vitamin C research—makes it easy. Each capsule contains highly absorbable liposomal Vitamin C that helps boost radiance and support healthy, even-toned skin from the inside out. Since it’s tasteless and odorless, it’s perfect for daily use. Pair it with your usual skincare routine for that extra inner glow.

Price: 3,240 yen (tax included) / 60 capsules

This cult-favorite mascara is a true Japanese beauty icon and a multiple award winner. Loved for its long-lasting curl and dramatic length, it gives your lashes a flawless, doll-like finish that stays perfect all day. The formula is both waterproof and smudge-resistant yet washes off easily with warm water—so you get the best of both worlds. Once you try it, you’ll see why so many people swear by it.

Price: 1,320 yen (tax included)

From VT’s hit Reedle Shot line comes this Don Quijote–exclusive mini version that’s taking the beauty world by storm. Infused with natural silica “beauty needles,” it helps active ingredients absorb more effectively while revitalizing your skin from within. The addition of Dragon’s Blood extract promotes firmness and a healthy glow. Its compact size makes it perfect for travel—or for testing out Japan’s latest skincare craze in “topical beauty needle care.”

Price: 979 yen (tax included) / 10mL

It’s time for Don Quijote’s DonCos Hit Award, where the hottest beauty products of the season take the spotlight. From over 90,000 cosmetic items, these winners were chosen based on real buzz, social media trends, and strong sales. Up next, we’ll unveil the top 5 picks from the “Award for Masterpieces Loved by the World,” featuring the Japanese beauty products that international visitors can’t get enough of.

Chosen based on real purchase data from international visitors and the buzz on social media, these are the beauty products the world has truly fallen in love with. Each one is a must-have item to add to your Japan shopping list and a perfect souvenir to bring home.

A long-time fan favorite, this Keana Nadeshiko Rice Mask is soaked in rich Rice Serum made from 100% Japanese-grown rice. It deeply hydrates and refines pores caused by dryness, leaving your skin soft, smooth, and beautifully balanced. The thick, high-quality Japanese sheet fits snugly against the skin to lock in moisture and deliver nutrients right where they’re needed. Loved across Asia for its pore-tightening and glow-boosting effects, it’s a must-try for anyone chasing that fresh, dewy look.

Price: 715 yen (tax included) / 10 sheets

This powerhouse mask delivers serious glow. Infused with four types of high-concentration Vitamin C, it targets pores, dullness, and loss of firmness to reveal brighter, smoother skin. Each sheet is drenched in serum that hugs your face like a second skin, helping the ingredients sink in deeply for results that feel almost like a laser facial. Loved by repeat buyers for its instant effect, it’s a must for anyone chasing that luminous, even-toned look.

Price: 770 yen (tax included) / 7 sheets

Say hello to silky, salon-quality hair at home with this long-time favorite from Fino. Packed with rich beauty ingredients that deeply repair and smooth each strand, it transforms dry, damaged hair into soft, glossy perfection. The creamy formula coats every strand from root to tip, restoring that irresistible tsurun (silky-smooth) finish. Beloved in Japan and abroad for its instant results and affordable price, it’s a must-have for healthy, shiny hair.

Price: Open price (typically around 1,000 yen, tax included) / 230g

From the same beloved series as the top-ranked Rice Mask, this wash-off pack gives your skin a bright, refreshed finish in just five minutes. With a texture like freshly cooked rice, it gently removes old keratin and impurities that cause dullness, revealing a smoother, more translucent complexion. Use it two or three times a week for soft, supple skin that feels polished and radiant.

Price: 1,375 yen (tax included) / 170g

This game-changing sunscreen helped put Japanese sun care on the global map. Loved for its ultra-light, watery texture, it glides on effortlessly with zero stickiness or white cast. Despite its refreshing feel, it packs powerful protection with SPF50+/PA++++ and a super waterproof formula that stands up to sweat and water. Plus, it rinses off easily with soap and doubles as a smooth makeup base, making it a year-round essential for flawless, protected skin.

Price: 968 yen (tax included)

Want to make your Don Quijote shopping spree even more fun? Don’t miss out on SEKACOS, the store’s exclusive private brand.

Developed in collaboration with top cosmetics manufacturers from around the world, SEKACOS offers premium-quality beauty products at Don Quijote’s signature kyoyasu (astonishingly low) prices. You can’t find them anywhere else! Keep an eye out for the SEKACOS logo in stores—you might just discover your next hidden gem.

Don Quijote is brimming with even more incredible cosmetics featuring Japan’s latest beauty innovations and trends. Every product introduced here is a proven favorite loved for both its quality and effectiveness. Let this guide be your starting point to discover your own personal must-haves at Don Quijote, and make the most of your beauty shopping adventure in Japan!

Before you shop, don’t forget to use the LIVE JAPAN Don Quijote coupon for 10% tax-free + up to 7% off your purchase. Enjoy great deals on your favorite Japanese cosmetics and more—available at Don Quijote stores nationwide! Tap here for details.