
'They Do What in the Toilet?!' Italians Shocked By These Japanese Beauty Quirks
- Written by: Yuu Sato
Many Japanese have a the image that Europeans, and Italians in particular, are on the cutting edge of beauty. But how do Italians born and raised in such an environment feel about Japanese beauty? I asked Italians directly to find out their uncensored opinions! (The following is the respondent's personal opinions.)
Japanese mascara is incredibly waterproof!

"I believe Italians emphasize more on organic and naturally sourced ingredients. In Japan, cosmetics are commonly found in drugstores, whereas in Italy, there are numerous boutique cosmetic stores. What's impressive about Japanese cosmetics is the diverse range that suits different skin types. Additionally, Japanese mascara is notably water-resistant, which is fantastic." (An Italian woman)
Japanese cosmetic products are globally recognized and appreciated. A primary reason for this admiration is their renowned safety and quality standards. Some individuals, after experiencing Japanese cosmetics, even prefer to import them directly from Japan upon returning to their native countries. Brands like "Shiseido" and "Kose" have gained substantial international recognition. Often, friends traveling to Japan are given a list of these cosmetic products to purchase for others.
Several products, ranging from cosmetic brushes to sunscreens, serums, and cleansing oils, have received high praise from international visitors in Japan. Mascara, in particular, stands out.
Given Japan's hot and humid summers, their mascara is formulated for high water resistance. This characteristic is highly valued by international users. Some have even dubbed it as the "world's most durable mascara," praising its ability to lengthen eyelashes, its waterproof nature, and its affordability. It's heartening to see Japanese innovations being acknowledged globally.
I want to know more about how Japanese people deal with dry skin

"Many Japanese believe that the key to gorgeous skin is consistent moisturizing, and truth be told, a lot of them have stunning skin. While a lot of Italian women are skincare enthusiasts, I feel they don't tackle dry skin as effectively as the Japanese do. I really want to adopt more of the Japanese beauty methods."
In Japan, being mindful of one's appearance seems like second nature. It often feels like Japanese folks are some of the most attentive to beauty in the world. For instance, many Japanese women wouldn't dream of running errands without at least a bit of makeup on. In contrast, in many places abroad, heading out without makeup is just another regular day.
Hair removal? Big deal here in Japan! Lately, not only are people taking care of it at home, but many are opting for professional treatments and even permanent solutions. But in the West, it feels like this isn't as big of a priority for women as it is for the Japanese.
But viewing this from another perspective, some foreigners are taken aback by the beauty standards in Japan. I've heard comments like, "I couldn't believe they changed their entire outfit in the restroom!" or "It was wild seeing people touch up their makeup while strolling in the city or even on the train!" And the sight of young women braving the chilly winter in miniskirts for the sake of fashion? That can definitely raise some eyebrows among visitors!
It's great that massages are free in beauty salons!

"When I visit a beauty salon in Japan, I'm always impressed that the cost of a haircut often comes with a complimentary 5-minute massage. Back in Italy, you'd typically pay extra for that. Plus, the fact that many Japanese salons offer tea and other beverages makes the service feel extra special." (Italian woman)
Many visitors from abroad rave about their experiences at Japanese beauty salons. A standout feature is the post-shampoo massage that's often thrown in at no extra charge. In other parts of the world, this might be a luxury add-on, if offered at all. But here, it's on the house! And this gesture never ceases to amaze tourists.
Echoing this sentiment, the Italian lady we interviewed highlighted the same perks!
But it isn't just about the massage. She also gave a nod to the skillful cutting techniques of Japanese stylists. Many foreigners, after getting a haircut in Japan, have said things like, "I couldn't believe how different I looked, all thanks to a simple hairstyle change!"
A big factor behind this is the rigorous licensing process in Japan. Here, you can't just pick up a pair of scissors and call yourself a hairdresser. A formal hairdressing license is a must. This level of professional regulation might be absent or less stringent in other countries. So, while an internationally acclaimed stylist might miss the mark sometimes, a licensed Japanese stylist often nails it.
That said, some visitors did express a bit of frustration about the language barrier at Japanese salons, noting it's sometimes tough to convey the exact hairstyle they want due to limited English skills among the staff. Yet, many stylists make a genuine effort to understand and communicate, often leading to delightful outcomes. As a result, the consensus remains: Japanese beauty salons are top-notch!
Italian beauty salons often have a spa

"In Italy, our beauty salons often double as spas, providing massages, aromatherapy, nail services, and a range of face and body treatments. Is a Japanese beauty salon truly as comprehensive?" (Italian woman)
Italy is renowned for its chic hairdos, but how does an Italian beauty salon compare to its Japanese counterpart?
From our chat with the Italian lady, it seems that the initial consultation in an Italian salon involves the stylist asking the client about the desired service. Following that, the typical sequence is shampoo, cut, color, and then another shampoo. On the surface, this doesn't seem too different from the Japanese salon experience.
However, the color treatment's duration in Japan seems longer. This difference arises because the permissible concentration of colorants varies between countries. Abroad, where regulations might be more relaxed than Japan, potent colorants can be used, cutting down the processing time.
Some might argue, "A foreign salon trumps a Japanese one since potent colorants reduce the wait." But such potency can also mean more stress on your hair, which isn't always a good thing.
It's also worth keeping an eye on the cost. Understanding the products in use and what's covered in your service is crucial. Before you settle into the stylist's chair, check if things like shampoos or hair oils come with extra charges to avoid any unexpected costs.
It was enlightening to delve into the variances between Japanese and international perspectives on beauty, makeup awareness, and the nuances between Japanese and Italian beauty salons. It makes me wonder about the unique offerings of Italian salons that Japanese ones haven't adopted yet!
(This article was originally posted in January 2020. All images are for illustrative purposes only.)

Writer
Dali Corporation
A writer who focuses on intricate genres including human resources, legal affairs, and careers. He mainly writes column articles.
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.
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