HOME Tokyo and Surroundings Tokyo Shibuya What is Don Quijote? A First-Timer's Guide to Shopping in Japan! ~ The Ultimate Don Quijote Coupon Guide: Save up to 17% on Your Japan Shopping Haul ~
HOME Tokyo and Surroundings Tokyo Shinjuku What is Don Quijote? A First-Timer's Guide to Shopping in Japan! ~ The Ultimate Don Quijote Coupon Guide: Save up to 17% on Your Japan Shopping Haul ~
HOME Tokyo and Surroundings Tokyo Ginza What is Don Quijote? A First-Timer's Guide to Shopping in Japan! ~ The Ultimate Don Quijote Coupon Guide: Save up to 17% on Your Japan Shopping Haul ~
What is Don Quijote? A First-Timer's Guide to Shopping in Japan! 
~ The Ultimate Don Quijote Coupon Guide: Save up to 17% on Your Japan Shopping Haul ~

What is Don Quijote? A First-Timer's Guide to Shopping in Japan!
~ The Ultimate Don Quijote Coupon Guide: Save up to 17% on Your Japan Shopping Haul ~

Date published: 17 June 2025

"I want to buy souvenirs now that I'm in Japan, but I have no idea where to start." "I'd love to use a coupon to save a little money." If this sounds like you, the famous "Don Quijote" is your perfect solution. Here is the latest information on Don Quijote coupons for savvy shoppers, plus a guide to must-buy products and store information for first-time visitors.

Table of Contents
  1. The "Must-Visit Store" for Any Trip to Japan
  2. Why Don Quijote is So Popular with Tourists
  3. The Benefits of Shopping at Don Quijote
  4. How to Use Your Don Quijote Coupon & The Tax-Free Process
  5. When in Doubt, Go to Donki! Smart & Easy Shopping for First-Time Visitors

The "Must-Visit Store" for Any Trip to Japan

Don Quijote is a massive discount store chain with nearly 500 locations all across Japan. Loved by locals and tourists alike, it has become so famous that "If you're in Japan, go to Don Quijote first" is now common advice among international visitors.

As a "discount store," Don Quijote sells a vast range of products at lower-than-average prices. Its biggest feature is the incredible variety, offering everything from popular Japanese snacks, cosmetics, and medicines to electronics and even luxury brand items, all under one roof. For first-time travelers to Japan, the worry of "what to buy and where" is common. But a trip to Don Quijote provides the peace of mind that comes from knowing you can find almost any popular Japanese product in a single location.

Why Don Quijote is So Popular with Tourists

An Overwhelming Product Selection

Step inside a Don Quijote, and you'll find a space jam-packed with snacks, regional souvenirs, liquor, cosmetics, pharmaceuticals, character goods, daily necessities, and home appliances. The colorful, chaotic atmosphere, like an "overturned toy box," might surprise you at first, but it's one of the store's unique charms.

Furthermore, Don Quijote operates on a unique system of "individual store-first," where the local staff have the authority to manage their own product procurement and pricing. This empowers the employees who are closest to the customers to make flexible decisions, leading to unique store layouts and product selections that cater directly to customer needs.

Unbeatable Prices

Products at Don Quijote are often cheaper than at regular drugstores or supermarkets, making it a true "treasure trove for bargain hunters." The company partners with competitive manufacturers to reflect great prices for its customers. By taking advantage of the tax-free service and a Don Quijote coupon, you can get items for significantly less than their standard price.

LIVE JAPAN offers an exclusive coupon for foreign tourists that gives you up to 17% off* your shopping at Don Quijote. Simply tap the coupon banner below and present it at the register.

"People Brand" Products You'll Only Find at Don Quijote

"People Brand" Products You'll Only Find at Don Quijote

In 2009, Don Quijote launched its original product brand, "Jonetsu Kakaku," with the message of "giving shape to customers' voices." This line has since evolved from a traditional private brand (PB) into a "People Brand (PB)," co-created with customers. The brand spans various categories, including skincare, supplements, snacks, household goods, and even clothing and appliances. You can find unique items here that you can't get anywhere else. Look for the products with the large「ド」character on the packaging!

Multilingual and Tourist-Friendly

Most stores are equipped with in-store signs and pamphlets in English, Chinese, and Korean, and the staff are accustomed to assisting foreign customers. With dedicated tax-free counters as well, you can shop with confidence, even on your first trip to Japan.

The Benefits of Shopping at Don Quijote

Open Late, with Many 24-Hour Stores

Open Late, with Many 24-Hour Stores

Ever find yourself with free time late at night after a day of sightseeing before heading back to your hotel? Don Quijote is the perfect place to go. Many stores in major cities like Tokyo, Osaka, and Fukuoka are open late into the night or even 24 hours a day, allowing you to stop by whenever it fits your travel schedule. For detailed opening hours and locations, please check the official Don Quijote website

"One-Stop Shopping" for Everything

It takes time and effort to go from store to store for different items like "snacks," "cosmetics," "character goods," and "souvenirs." At Don Quijote, you can buy them all in one place, saving you precious time and energy.

Save up to 17% with Tax-Free Shopping + a Discount Coupon

Don Quijote offers a tax-free service, and you can complete both your payment and the tax-exemption process at the in-store tax-free counter. By using the special coupon for international visitors, you can save a total of up to 17%!

・For purchases of 10,000 JPY (excl. tax) or more: Get 10% tax-free PLUS a 5% discount.
・For purchases of 30,000 JPY (excl. tax) or more: Get 10% tax-free PLUS a 7% discount.

How to Use Your Don Quijote Coupon & The Tax-Free Process

1. Go to the Tax-Free Counter with Your Passport

You can receive a tax exemption on purchases of 5,000 JPY (excl. tax) or more. Head to the dedicated tax-free counter with your passport. If your purchase is over 10,000 JPY, don't forget to have your LIVE JAPAN coupon ready.

2. Click on this Banner

3. Click on the Corresponding Page

4. Follow STEPS 1-4 on the Screen with the Help of the Store Staff

Note: Tax-free items will be sealed in a plastic bag and, in principle, cannot be opened until after you have returned to your home country. Therefore, snacks, drinks, cosmetics, etc., that you want to use or consume during your stay in Japan are not eligible for tax exemption and must be paid for in a separate transaction.

Important Notes for Using the Coupon

・Valid for one-time use per transaction at the tax-free checkout only.
・The following items are excluded from the discount and do not count toward the minimum spending requirement: Alcohol, tobacco, POSA cards, game consoles, items priced at 100,000 JPY (excl. tax) or more per item, and other price-restricted goods.
・You must present the coupon at the time of payment.
・The discount cannot be applied after the payment is complete.
・Screenshots of the coupon are not accepted.
・Cannot be combined with other discounts, services, or the majica card.

When in Doubt, Go to Donki! Smart & Easy Shopping for First-Time Visitors

For anyone visiting Japan for the first time, Don Quijote is truly a "shopping base camp." If you're wondering what souvenirs to buy or where to shop, head to Don Quijote for its incredible selection and amazing prices. By using a Don Quijote coupon, you can enjoy your first shopping experience in Japan with confidence and save money like a pro.

*This information is from the time of this article's publication.
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.

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