If you follow international health trends, you’re bound to have seen that many of Japan’s athletes seem to be wearing some kind of necklace, made by a company called Phiten. Originating in Japan, it’s a body care brand that even top athletes use. From sports to everyday activities, Phiten offers a broad range of products that aid in the well-being of customers in various aspects of their lives. Curious to know more about why they see such success both in Japan and abroad, we looked into their most popular products including the Rakuwa Necklace, and report on our fun and exciting experience trying out several wellness products at a Phiten store!
Trusted Japanese Body Care Products that Focus on “Natural Healing Power”
Already known as a high-tech nation with high life expectancy, Japan is in the midst of a health boom. Enjoying a run through the park during the weekend. Sweating it out in the gym after work on a weekday. Practicing yoga in a sunlit living room. Serving mainly nutrition-packed Japanese food with plenty of healthy vegetables at the table. Japanese are truly conscientious about healthy living! And as this trend progresses, people are rethinking how to fine-tune mind and body through natural methods without relying on medicines, and leading a lifestyle that's closer to nature.
As a company, Phiten believes that people should take care of their own bodies by themselves. It has continued to develop products that harness the body's own “natural healing power.”
Phiten's Philosophy: Inspiring Everyday Adventurers
Speaking with a Phiten representative about the company’s philosopy behind its products, we quickly understood that their identity revolves around enjoying stress-free days, feeling and looking youthful every day – and being able to share this joy with as many others as possible.
Phiten focuses on people's bodies and lifestyles by “creating youtful vitality,” and in this manner strives to make completely new body care products by using proprietary technologies and unique ideas.
Thus, the company aims to offer body care products best suited to each and every customer and help them in the creation of a healthy and youthful mind and body.
Since its establishment 35 years ago, Phiten has focused its efforts on “natural healing power.” By restoring the balance between the mind and body that comes undone from the accumulation of stress and fatigue, Phiten has come to believe that the natural healing power of modern people is sufficient enough to unleash itself. Through its high level of technological capability, Phiten has continued to create products that many top athletes trust. Among these products is the “Rakuwa Necklace,” which is beloved by many.
The Secret to Rakuwa Necklace's Popularity
The Rakuwa Necklace's appeal lies in its convenience and ease of use. Simply wear it in any activity – whether you are going about your day or playing sports. This small necklace takes full advantage of Phiten's proprietary technology. Let's take a look behind the power that many people feel once they put on the necklace, and what makes them want to continue wearing it.
“AQUA TITAN” - Created Using Proprietary Technology
Phiten's nanotechnology renders metals water-soluble at the nano level. Phiten has suceeded in dissolving titanium, which has never been soluble in water until now, to create “AQUA TITAN.” This world-first technology is proprietary to Phiten! Phiten products* made of fibers impregnated with AQUA TITAN aid in restoring the mind and body to their natural relaxed state. The Rakuwa Necklace contains plenty of AQUA TITAN.
*Except certain products
Selection of Phiten's Popular Rakuwa Necklaces – Take Your Pick!
Rakuwa Necklace X100 (Chopper Model): Beloved by Top Athletes!
This is a popular model with around 100 times more AQUA TITAN than usual. It's a very powerful model – the higher the number in the model, the higher the concentration of AQUA TITAN. Its simple, subdued design is perfect not only for sports, but also for business and even formal events. It also looks great worn together with any necklace you have.
Rakuwa Necklace X50: The Classic Model, for when You Can't Decide!
Casual and reasonably-priced, this model is perfect for your first Rakuwa Necklace. Available in a wide range of colors and sizes, this standard type that can easily be worn by both kids and adults will make great gifts for family members who wish to stay healthy.
On to the Shop! An Exciting Wellness Experience
Phiten receives customer reviews which include comments such as “I feel great when I'm wearing my Rakuwa Necklace.” But this might seem a little peculiar until you drop by a Phiten Shop while you're in Japan and try their products out for self. You'll surely feel the astonishing effects of their products on your tired arms and shoulders from dragging your suitcase, and on your tight leg muscles from walking everywhere.
Having a Visit Inside the Store!
“Hello, welcome to our store!” The smiling faces of staff members greet you the moment you enter the store. Your nervousness dissipates and you feel instantly relaxed. Ask them about anything – from bodily aches and pains to issues you'd like to resolve.
Try the Rakuwa Necklace First!
We thought about a common complaint: stiff neck and shoulders from lugging luggage around while traveling. So the staff recommended the Rakuwa Necklace, but I wondered if anything would really change just by wearing it...
A staff member tells me, “You can wear it over or under your clothes. You can also wear it in the bath or shower, so it's ok to have it on the whole day. It relaxes the tension in your neck...how does it feel?”
I twist and turn my neck and shoulders. Wait, I think my neck and shoulders feel lighter?! It feels a little strange – it's as if the tension in my shoulders has effortlessly disappeared.
Phiten's “Power Tape” – Nearly 1 Million Sold Each Year!
She adds, “I also recommend ‘Power Tape’ which you simply stick on areas that bother you. These are our ‘Titanium Power Tape Discs’ for targeting specific areas with pinpoint accuracy. They're quite popular, with around one million sold each year! You'll feel the effects if you stick it from one side.”
I feel a snagging feeling in my neck when I tilt my head to the side, so she placed a disc on the right side of my neck. When I tried tilting my head again...
...It felt great even if though it was just placed a few moments ago!
The sales woman chuckles. “Everyone feels the similar way after the disc is placed.”
Phiten's “Sports Belt” for Core Conditioning!
I felt very comfortable in the store so I kept trying out product after product. The next item I tried was the “Sports Belt” which makes you feel more conscious about your core. It also includes a pocket for storing things.
The sales woman notes, “We've heard from middle-aged customers and those who have waist and lower back issues complete full marathons thanks to our Sports Belt.”
“Now compare twisting your body with and without the belt. With the belt, your core is conditioned, and your waist and lower back are relaxed,” she adds.
“Whoa!” I couldn't help but say this out loud. Try wearing it, and you can continue your travels relaxed, healthy, and happy!
Experience IP (Inner Power) Wellness Equipment!
You can also try using different kinds of equipment.* They are located in the “IP (Inner Power) Area” which features devices created using Phiten's proprietary technology and body care expertise. Just looking at them is exciting!
*Available equipment types depend on store.
I tried the egg-shaped device called the “Aqua Titan Bathing Capsule,” the oxygen capsule called “Phiten O2 hardtype Neo,” and the foot massager called “Solarch.” Each one had its own features and effects that I felt, so please do drop by a Phiten Shop and try them out for yourself.
Take “Health and Wellness” Back Home
Phiten hopes that your exciting wellness experience at a Phiten Shop will be a part of your memories of your trip to Japan, and it also wishes that you will enjoy a healthier life back home. Walking a little bit further, running faster, and not getting tired easily – a happier, healthier life is just around the corner. Give Phiten's body care products a go today for you and your family's health!
Phiten Ginza Storeファイテンショップ 銀座店
Ginza eight Building 1F, 4-14-6, Ginza, Chuo-ku, Tokyo, 104-0061
Higashi-Ginza Station （Tokyo Metro Hibiya Line / Toei Asakusa Line）
1 minute on foot
- Phone Number 0120-554-307
- Address Ginza eight Building 1F, 4-14-6, Ginza, Chuo-ku, Tokyo, 104-0061
Phiten Shibuya-East Storeファイテンショップ 渋谷東口店
Manulife Place Shibuya 1F, 2-16-5, Shibuya, Shibuya-ku, Tokyo, 150-0002
Shibuya Station （JR Shonan Shinjuku Line / JR Yamanote Line / JR Saikyo Line / Tokyo Metro Ginza Line / Tokyo Metro Hanzomon Line / Tokyo Metro Fukutoshin Line / Tokyu Toyoko Line / Tokyu Den-en-toshi Line / Keio Inokashira Line）
5 minutes on foot
- Phone Number 0120-510-769
- Address Manulife Place Shibuya 1F, 2-16-5, Shibuya, Shibuya-ku, Tokyo, 150-0002
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.
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