Japan:Jewelry Stores and Watch Shops

Jewelry and watches are the representative gifts for the special people in your life. In Japan, these are often given as gifts for significant occasions such as birthdays, graduations, first jobs, weddings, and anniversaries. Many people also buy jewelry and watches made from fine materials and with great skill as a reward for themselves.

Some people buy jewelry containing their birthstone as a way of soliciting good fortune. Others take advantage of each stone’s symbolism (in the same way as flowers have) and the meaning of these stones to enhance their lives.

In addition to design and quality, brand products differ from general items and accessories in their overwhelming brand power and strong following among consumers. In Japan, there are many stores that deal in luxury watches and jewelry from around the world. As these are expensive purchases, it is best to find a store that allows you to look at and try on many items in order to compare. When buying secondhand goods, make sure they have been properly maintained.