[Tokyo] Special Exhibition Tsutaya Juzaburo: Creative Visionary of Edo

• * Tsutaya Jusaburo (1750-1797), also known as Tsutaju, was a leading publisher during the Edo period
• * He played a key role in promoting Ukiyo-e artists like Kitagawa Utamaro and Toshusai Sharaku, who are now regarded as world-class artists
• * This exhibition offers an in-depth exploration of Tsutaju’s publishing work
• * It also highlights the diverse culture of Edo, with a focus on the Tenmei (1781-1789) and Kansei (1789-1801) periods

Set against the vibrant backdrop of Edo’s red-light district and Kabuki theaters, Tsutajyo (Tsutaya Jusaburo) built deep connections with kyoka poets, comic writers, samurai, wealthy townspeople, actors, and illustrators. Through this diverse network, he pioneered a media mix that sparked innovation in the publishing industry. Guided by sharp business sense and a strong consumer-first mindset, he constantly pursued what would entertain and engage people. This exhibition, held in collaboration with the 2025 NHK Taiga drama "Berabou – Tsutaju Eika no Yumebanashi", offers a glimpse into Edo’s city life and Tsutajyo’s creative world —highlighting his impact on late Edo publishing culture and the unique values and artistry he brought to it.