[Tokyo] GACHA 60th Anniversary

• * The Fascinating World of Gachapon – What Makes It So Addictive?

Gachapon (capsule toy vending machines) were first imported from the United States to Japan in 1965, making this year the 60th anniversary of their arrival. While the basic mechanism of inserting a coin and turning a crank to receive a capsule toy remains the same, the variety and quality of the items have dramatically evolved over the years. Today, seemingly impractical yet irresistibly charming toys captivate people of all ages. Gachapon has not only become a cultural phenomenon but also a rapidly growing business in Japan. Its uniquely Japanese evolution has led to what is now being called the "Fourth Gachapon Boom," enjoyed especially by adult women, but truly embraced by people across generations. This exhibition showcases the finest creations from leading companies that have contributed to the cultural development of gachapon. It dissects what makes gachapon so compelling—highlighting the unrelenting creativity behind these miniature marvels, from exquisitely crafted items to hilarious novelty toys. T