Kobe Beef Dia is a place where you can casually enjoy high-quality beef from Hyogo Prefecture. Kobe Beef Dia opened as Japan's first brand of "Kobe Beef Steak Rice Bowl Specialty Restaurant." The Kobe Beef Steak Rice Bowl was born as a new delicacy representing Japan, pursuing only the "purity" of Kobe Beef. The Kobe Beef is free of impurities, coated with a secret sauce that has been added to since the restaurant's founding and grilled on lava. It is served on top of Tamba Koshihikari rice cooked in a clay pot. The simplicity of the dish conveys the "purity" of Kobe Beef to all five senses.