• Start walking from Dogo Onsen Station and visit some famous spots for good fortune.
• While leisurely walking, think of a memorable word you like that will be made into an original Sake label later.
• How about a word related to Matsuyama such as Dogo, Shikoku, or Henro (pilgrimage) ? Or, it might be interesting to write your name in Chinese characters with the assistance of an English-speaking local guide.
• The word will be used to make an original Sake label at the Minakuchi Shuzo brewery, the only Sake brewery in Dogo. You can also enjoy tasting various Sake samples available for purchase in the store.

It is a shrine that represents Matsuyama, which has been worshiped for over 1000 years. It is said to be one of Japan's three major Hachiman-zukuri, and is a nationally designated important cultural property.