This Gunma prefecture local specialty shop lets you really savor Gunma’s charm with folkcraft products, famous Gunma sweets and snacks, and packaged foods.

‘Located across from the Kabukiza Theater, the shop is easy to pick out: just look for pictures of Gunma-chan, the cute cartoon horse and mascot of Gunma prefecture. Gunma-chan, who won the 2014 Yuru-Chara Grand Prix (a prize for cute promotional mascot characters), is out at the storefront promoting the charm of Gunma every day as Gunma prefecture’s official “advertising manager.” A big hit thanks to just how cute he is, you’ll even be able to take a photo with him!

Inside, you’ll find popular items like the Gunma specialties yaki-manju (grilled sweet red bean buns), Mizusawa udon (thick wheat noodles) and konjac. Other popular products include their rich and milky soft-serve ice cream, local sake from Gunma, and onsen (hot springs) manju. You also have a huge array of crafts to select from, such as Takasaki Daruma (a type of good-luck doll in the shape of Bodhidharma), original “sosaku” kokeshi (traditional wooden dolls), Kiryu silk pouches, cosmetics enriched with silk, and more. To top it all off, there are cute Gunma-chan character goods like Gunma-chan Daruma, ball-point pens, and mugs!

Over at the sightseeing information desk, there are many sightseeing brochures and leaflets introducing the destinations of Gunma, such as the World Heritage Site Tomioka Silk Mill and Related Sites; hot spring resorts like Kusatsu, Ikaho, Minakami and Shima; Oze National Park; and various ski resorts. If you have any questions about travel in Gunma, this is the place to ask them.


  • Address

    5-13-19, Ginza, Chuo-ku, Tokyo, 104-0061

    View Map

  • Nearest Station
    Higashi-Ginza Station
    ・ Tokyo Metro Hibiya Line
    ・ Toei Asakusa Line
    Exit 4
    0 minute on foot
  • Phone Number



  • Hours
    10:00am - 7:00pm
  • Closed
    *Closed during the New Year's holiday
  • Budget
    1,000 JPY -
  • Public Site
    Official Site
  • Foreign Language Pamphlets
  • Washroom: available