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Your Trip to Sapporo: The Complete Guide (Activities, Hotels, Savers & More)

Your Trip to Sapporo: The Complete Guide (Activities, Hotels, Savers & More)

Last updated: 11 March 2024

Sapporo, the capital of Hokkaido, Japan's northernmost island, combines stunning natural beauty with a vibrant culture, making it a must-see destination. Known for its delicious cuisine, friendly locals, and year-round festivals, this city provides a unique blend of modern and natural experiences. From bustling markets to breathtaking landscapes, Sapporo ensures a memorable journey for travelers seeking authentic Japanese culture.

(Main image: PIXTA)

Table of Contents
  1. Why visit Sapporo? What is so special about Sapporo?
  2. What should I see in Sapporo? What are Sapporo's best attractions?
  3. When's the best time of year to visit Sapporo?
  4. What should I pack for a trip to Sapporo?
  5. How do I get to Sapporo?
  6. Is it easy to get around Sapporo?
  7. Is it easy to travel around Sapporo with kids?
  8. Is Sapporo expensive? What is a reasonable Sapporo budget?
  9. Where should I stay in Sapporo?
  10. What should I eat in Sapporo?
  11. What souvenirs should I buy in Sapporo?
  12. Tips on visiting Sapporo
  13. Major events and festivals in Sapporo

Why visit Sapporo? What is so special about Sapporo?

(Photo: PIXTA)
(Photo: PIXTA)

Sapporo stands out among Japanese cities for its wide spaces, which is a rare find in Japan. Unlike many other crowded urban cities, Sapporo boasts wide streets and open parks, making it an ideal city for exploration on foot.

Its rich history, stunning landscapes, and events throughout the year make it a perfect destination for travelers seeking a mix of adventure and relaxation.

Additionally, Sapporo is not only a destination in its own right but also the gateway to the wider wonders of Hokkaido. For first-time visitors to the region, the city serves as the perfect base camp. With its well-developed infrastructure, comprehensive public transportation system, and abundance of information available for tourists, navigating the city and beyond is a breeze.

How much time should I spend in Sapporo?

Spending at least 2-3 days in the city is recommended to see much of what Sapporo has to offer. This timeframe allows for exploring its major attractions, sampling delicious cuisine, and experiencing the local culture without feeling rushed.

What should I see in Sapporo? What are Sapporo's best attractions?

(Photo: PIXTA)
(Photo: PIXTA)

Sapporo has a ton of great attractions for you to explore. Check out all these places to get the most out of this northern city.

  • Odori Park: Odori Park, located at the heart of Sapporo, is an urban oasis that stretches for over a kilometer, making the city greener a full of nature. The park's name, "Odori," translates to "large street," and true to its essence, it serves as the main venue for various events and festivals throughout the year.
  • Sapporo TV Tower: A striking symbol of Sapporo's skyline, the Sapporo TV Tower rises proudly over Odori Park, offering an unparalleled panoramic view of the city's splendor. Ascending to the observation deck at a soaring height, visitors are greeted with breathtaking vistas of majestic mountains, the bustling cityscape, and the meandering Ishikari River.
  • Sapporo Beer Museum: For beer lovers, the Sapporo Beer Museum presents a journey through the history and craftsmanship of Japan's oldest beer brand. Situated in the original brewery dating back to 1876, this museum allows visitors to delve into the art of beer-making, tracing the evolution of Sapporo's iconic beverages.
  • Nijo Market: Nijo Market, a bustling culinary hub nestled in the heart of Sapporo, greets visitors with an array of seafood and Hokkaido's finest produce. This vibrant market has been a longstanding culinary tradition, where fishermen and local vendors converge to showcase an impressive selection of freshly caught fish, crab, sea urchin, and other maritime delights.
  • Hokkaido Shrine: Tucked amidst the city's urban landscape, the Hokkaido Shrine stands as a sacred sanctuary and a testament to Japan's Shinto heritage. Revered for its spiritual significance and tranquil ambiance, the shrine's elegant vermilion architecture is a captivating sight for visitors seeking moments of reflection and respite.
  • Mt. Moiwa Ropeway: Nature enthusiasts and avid explorers find solace in the Mt. Moiwa Ropeway, a scenic ascent to the summit of Mount Moiwa, with amazing views of Sapporo city and its surrounding nature.
  • Shiroi Koibito Park: Named after the renowned "Shiroi Koibito" cookies, this captivating wonderland takes visitors on an immersive journey into the sweet world of dessert craftsmanship. Watch in wonder as skilled artisans mold delicate chocolate creations, explore the Cookiecraft Studio for hands-on baking experiences, and indulge in a delightful array of treats at the park's charming cafes.

When's the best time of year to visit Sapporo?

When's the best time of year to visit Sapporo?

Spring (March to May)

Spring is a delightful time to visit Sapporo as cherry blossoms bloom, casting the city in hues of pink and white. One of the best places to enjoy cherry blossoms is Odori Park, where you can stroll along the wide promenades lined with cherry trees. The Sapporo Lilac Festival, held from late April to early May, is another iconic event where visitors can admire the fragrant lilac blossoms at Odori Park. The festival also includes food stalls, music performances, and illuminated evening displays.

Summer (June to August)

Summer in Sapporo brings warm temperatures and lush greenery, making it an ideal time for outdoor activities. The city comes alive with various events and festivals during this season. The most notable one is the Sapporo Summer Festival, which usually takes place in July. This vibrant festival includes music performances, dance shows, food stalls, and spectacular fireworks displays. Another must-visit event is the Yosakoi Soran Festival in June, where teams perform dynamic dances through the streets of Sapporo, showcasing their colorful costumes and intricate choreography.

Fall (September to November)

Autumn in Sapporo is characterized by a captivating tapestry of vibrant autumn foliage. Many parks and gardens, such as Moerenuma Park and Nakajima Park, offer breathtaking views of the changing colors. In September, the Sapporo Autumn Fest takes place, celebrating Hokkaido's rich culinary culture. Visitors can savor a wide variety of local dishes, including fresh seafood, dairy products, and seasonal vegetables. The festival also features live performances and craft exhibitions.

Winter (December to February)

Winter is a magical time in Sapporo, especially during the Sapporo Snow Festival, held in early February. This internationally renowned festival attracts millions of visitors who marvel at the magnificent snow and ice sculptures displayed throughout Odori Park, Susukino, and Tsudome. The Sapporo White Illumination, held from November to March, transforms the city into a sparkling wonderland, with dazzling light displays illuminating streets and buildings. For skiing, check out this article about the 15 Best Hokkaido Ski Resorts below.

Popular day trips from Sapporo
  • Otaru: Known for its beautifully preserved canal area, this small harbor city is only a 40-minute train ride from Sapporo. You can visit the Otaru Canal, historical buildings, glasswork shops, and try some fresh sushi. See our Otaru Travel Guide here for more information on this area.
  • Noboribetsu: Famous for its hot springs (onsen), Noboribetsu is one of Japan's most popular thermal resorts. Don't miss the Jigokudani (Hell Valley) with its stunning geothermal landscapes. See our Noboribetsu Travel Guide here for more information on this area.
  • Lake Toya: Approximately two hours from Sapporo, Lake Toya is a beautiful caldera lake. You can enjoy the beautiful scenery, take a cruise on the lake, and visit the nearby Showa Shinzan, a lava dome that formed in the mid-20th century. See our Lake Toya Travel Guide here for more information on this area.
  • Furano and Biei: These towns are famous for their picturesque flower fields, especially lavender, and rolling landscapes. The best time to visit is during the summer. Furano is also known for its ski resorts. See our Furano Travel Guide here for more information on this area.
  • Asahikawa: As the second-largest city in Hokkaido, Asahikawa is known for Asahiyama Zoo, which houses various cold-climate animals. It's also the gateway to Daisetsuzan National Park, an excellent place for hiking. See our Asahikawa Travel Guide here for more information on this area.
  • Yoichi: If you're a whiskey lover, you can't miss the Nikka Whisky Distillery in Yoichi. It's an hour away from Sapporo and offers tours and tastings.

What should I pack for a trip to Sapporo?

(Photo: PIXTA)
(Photo: PIXTA)

Preparing for a journey to Sapporo, the heart of Hokkaido, means packing smart. Whether you're anticipating the vibrant hues of autumn leaves, the soft embrace of winter snow, the tender bloom of spring, or the mild warmth of summer, each season in Sapporo offers its own charm and demands specific attire.

  • Spring: Dress in layers, as the weather can be unpredictable. Bring a light jacket and comfortable walking shoes.
  • Summer: Light and breathable clothing is suitable, but don't forget an umbrella for sudden showers.
  • Fall: Pack warmer clothing for cooler temperatures, especially during the evening.
  • Winter: Prepare for the cold with heavy winter clothing, including insulated jackets, gloves, and boots.

How do I get to Sapporo?

(Photo: PIXTA)
(Photo: PIXTA)
  • By Air: Sapporo has an international airport called New Chitose Airport (CTS), which is well-connected to major cities in Japan and other countries. If you are coming from overseas, you can fly directly to New Chitose Airport from various international airports. If you are already in Japan, you can take a domestic flight from major airports like Tokyo, Osaka, or Nagoya to reach Sapporo. The airport is about a 40 to 50-minute train ride from the city center.
  • By Train: If you are in mainland Japan, you can reach Sapporo from Tokyo by taking the Shinkansen (bullet train) and then transferring to a limited express train. The journey starts with the Shinkansen from Tokyo to Shin-Hakodate-Hokuto Station in Hakodate, Hokkaido. From there, you can take the JR line for a 3.5-hour scenic train ride along the coast, which takes you to Shin-Sapporo Station.
  • By Ferry: For a scenic and leisurely journey, you can also take a ferry from cities like Aomori or Otaru in mainland Japan to Tomakomai Port, which is south of Sapporo. From Tomakomai, you can take a train or bus to Sapporo.

Is it easy to get around Sapporo?

Sapporo is generally considered to be a very easy city to get around. The city's efficient and well-developed public transportation system makes it convenient for both residents and visitors to explore its various attractions and neighborhoods. Here are some aspects that contribute to the ease of getting around Sapporo.

  • Subway System: Sapporo has a reliable subway system that connects major areas within the city. There are three subway lines: Namboku Line (green line), Tozai Line (blue line), and Toho Line (orange line). The subway lines intersect at key stations, providing seamless transfers between different routes.
  • Bus Network: Sapporo's bus network complements the subway system, making it easy to reach places not directly served by the subway. Buses cover a wide area and are a good option for reaching destinations beyond the subway routes.
  • English Signage: Many signs and announcements in the subway and major transportation hubs are also displayed in English, making it easier for non-Japanese speakers to navigate the city.
  • IC Cards: Sapporo uses the same IC cards as other major cities in Japan, such as Suica or Pasmo. These cards can be used for both the subway and buses, allowing for seamless transfers and fare payments without the need to buy separate tickets.
  • Walking and Cycling: Sapporo is a pedestrian and bicycle-friendly city, especially in central areas and parks. Many attractions are within walking distance of each other, making it pleasant to explore the city on foot or by bicycle.
  • Taxis: Taxis are readily available throughout the city and can be hailed on the street or found at taxi stands. While they are more expensive than public transportation, taxis can be a convenient option, especially if you have heavy luggage or need to travel to specific destinations not easily accessible by public transit.

Is it easy to travel around Sapporo with kids?

Sapporo is a family-friendly city, and traveling around with kids is generally easy and enjoyable. The city offers a variety of attractions and amenities that cater to families, making it a great destination for visitors with children.

One of the highlights for families in Sapporo is the abundance of parks and playgrounds. These green spaces provide ample opportunities for children to run, play, and have fun. Odori Park, Maruyama Park, and Nakajima Park are some of the popular spots where families can relax and enjoy outdoor activities together.

Moreover, Sapporo boasts various family-oriented attractions that both kids and adults will love. The Sapporo Science Center, Sapporo Satoland, and the Shiroi Koibito Park are just a few examples of places that offer interactive exhibits, sweet treats, and entertaining activities specifically designed for kids.

Throughout the year, Sapporo hosts numerous events and festivals that cater to children. The Sapporo Snow Festival, held in winter, is a major highlight, where families can marvel at impressive snow sculptures. The Yosakoi Soran Festival and various seasonal events offer music, food, and games that are enjoyable for all ages.

Another significant advantage of visiting Sapporo with kids is the city's reputation for safety and cleanliness. With relatively low crime rates and well-maintained streets, parents can feel reassured as they explore the city with their little ones.

Is Sapporo expensive? What is a reasonable Sapporo budget?

(Photo: PIXTA)
(Photo: PIXTA)

Sapporo offers a diverse range of experiences, and while it is generally more affordable compared to some of Japan's major cities, it's important to plan your budget accordingly.

The cost of living and travel expenses in Sapporo can vary based on factors such as the time of year, travel style, and personal preferences. When budgeting for a trip to Sapporo, consider key aspects such as accommodation, dining, transportation, attractions, and shopping.

Transportation in Sapporo is relatively affordable and efficient. The cost of using subways and buses can be budgeted, and you can consider purchasing an IC card like Suica or Pasmo for convenient fare payments.

Many of Sapporo's parks and outdoor attractions are free to enter, but admission fees may apply to certain museums, theme parks, or special events. Be sure to create a list of must-visit attractions in advance to plan for those expenses.

When shopping in Sapporo, you'll find a variety of options, from high-end boutiques to budget-friendly shopping streets and markets. Keep in mind your spending on souvenirs and other shopping items.

A reasonable budget for a mid-range traveler in Sapporo would be around 10,000 yen to 20,000 yen per day. This estimate includes accommodation, meals, transportation, and some attraction fees. However, your actual expenses may vary based on your specific travel preferences and the duration of your stay.

For more budget-conscious travelers, it is possible to spend less than 10,000 yen per day by opting for budget accommodations, eating at more affordable restaurants, and exploring free or low-cost attractions. Careful planning and research will help you make the most of your trip to this captivating city without breaking the bank.

Where should I stay in Sapporo?

(Photo: PIXTA)
(Photo: PIXTA)

When deciding where to stay in Sapporo, it's beneficial to choose an area that aligns with your interests and allows easy access to major sightseeing destinations. Here are three recommended areas to consider.

  • Susukino: If you enjoy vibrant nightlife and diverse dining options, Susukino is the ideal choice. This bustling entertainment district boasts a plethora of restaurants, bars, and entertainment venues. It's a lively area that never sleeps, making it perfect for those who want to experience the city's energetic atmosphere. Additionally, Susukino is well-connected to public transportation, making it convenient to explore other parts of Sapporo.
  • Odori: For those seeking a central location with access to iconic landmarks, Odori is an excellent option. This area is adjacent to Odori Park, a picturesque urban oasis where various festivals and events take place throughout the year. From here, you can easily stroll to the Sapporo TV Tower, offering breathtaking views of the cityscape. Odori is also surrounded by shopping areas, making it ideal for those who love to indulge in retail therapy.
  • Maruyama: If you prefer a more tranquil atmosphere, Maruyama offers a peaceful retreat. Located near Maruyama Park, one of Sapporo's most beautiful parks, this area is perfect for leisurely walks and enjoying nature's beauty. The park is particularly enchanting during cherry blossom season. Additionally, the Hokkaido Shrine, a revered Shinto shrine, is nearby, providing an opportunity for spiritual contemplation. While Maruyama offers a serene ambiance, it's still within a reasonable distance from central Sapporo, ensuring you won't miss out on the city's attractions.

What should I eat in Sapporo?

(Photo: PIXTA)
(Photo: PIXTA)

When it comes to what to eat in Sapporo, don't miss the opportunity to indulge in the city's famous and delicious cuisine. Some local favorites include:

  • Soup Curry: Sapporo is renowned for its distinctive Soup Curry—a flavorful Japanese curry with a unique soupy consistency. This dish typically features a rich broth infused with aromatic spices, accompanied by various vegetables and a choice of meat or seafood. The fusion of curry flavors and the comforting soup base make it a delightful and satisfying meal.
  • Jingisukan: For meat lovers, Jingisukan is a must-try specialty. This dish involves grilling succulent lamb or mutton alongside vegetables on a convex skillet, allowing the natural flavors to meld together. The name "Jingisukan" is inspired by the resemblance of the dish's shape to Genghis Khan's helmet. Enjoy the smoky and savory goodness of this Hokkaido barbecue delight.
  • Sapporo Ramen: Savor the iconic Sapporo Ramen, a beloved local specialty. This steaming bowl of goodness features toothsome wheat noodles immersed in a savory miso-based broth. Toppings often include slices of tender chashu (pork), green onions, butter, and sweet corn. Each slurp of this hearty and flavorful ramen is sure to leave you craving for more.
  • Ishikari Nabe: Perfect for winter, Ishikari Nabe is a comforting hot pot dish that showcases the bounty of Hokkaido's seafood. It typically consists of salmon and a variety of fresh vegetables cooked together in a miso-based broth. The combination of delicate salmon and hearty vegetables makes this dish a delightful winter treat.

What souvenirs should I buy in Sapporo?

(Photo: PIXTA)
(Photo: PIXTA)

When souvenir shopping in Sapporo, make sure to include these iconic mementos that will remind you of your trip:

  • Shiroi Koibito cookies: Treat yourself to the world-renowned Shiroi Koibito cookies, delightful creations that harmonize luscious white chocolate with buttery goodness, an absolute must for any sweet tooth and perfect for sharing with loved ones back home.
  • Sapporo Beer: Bring back the essence of Hokkaido with Sapporo Beer, one of Japan's oldest and most beloved breweries. This locally crafted beer is a testament to Hokkaido's brewing traditions and a delightful way to reminisce about your time in Sapporo, especially if you enjoyed it during the lively Sapporo Beer Garden experience.
  • Hokkaido Dairy Products: Experience the rich taste of Hokkaido's dairy heritage with high-quality milk-based souvenirs. From creamy cheeses to heavenly ice creams, these delectable treats are sourced from the region's pristine farms, offering you a delightful taste of Hokkaido's bountiful nature and culinary excellence. Share the creamy goodness with friends and family to spread the joy of your Sapporo adventure.

Tips on visiting Sapporo

  • ATMs: Access to cash is convenient in Sapporo, as ATMs are widely available in convenience stores and banks throughout the city. You won't have trouble finding a place to withdraw money, ensuring you have funds for your adventures.
  • Tour Guide: While Sapporo is easy to explore independently, considering a tour guide can add depth to your experience. A knowledgeable guide can provide valuable insights into the city's history, culture, and hidden gems, enriching your journey.
  • Safety: Sapporo is generally a safe destination for travelers. However, like in any city, it's essential to exercise basic safety precautions and keep an eye on your belongings, especially in crowded areas and public transport.
  • Solo Travel: Traveling solo in Sapporo is a delightful experience, as the city's friendly atmosphere and excellent public transportation make it easy to navigate and enjoy. Embrace the freedom to explore at your own pace and make new connections with locals and fellow travelers along the way.

Major events and festivals in Sapporo

  • Sapporo Snow Festival (Early February): One of Japan’s biggest winter events, complete with giant snow and ice sculptures, plus stalls serving up a variety of winter foods.
  • YOSAKOI Soran Festival (Early-mid June): Giant dance festival holding around 280 teams of performers from all over Japan and the world.
  • Hokkaido-Jingu Shrine Traditional Festival (Early-mid June): Residents dress in traditional garments while esorting parade floats and portable mikoshi shrines around the city.
  • Toyohira River Fireworks Show (late July): Sapporo’s major fireworks event, where around 4,000 fireworks are launched.
  • Sapporo Autumn Fest (Early September to early October): A giant food festival that celebrates Hokkaido’s harvest season and flavors of fall.
  • Sapporo White Illumination (Late November to mid-March): Brightly colored lights decorate areas throughout the city.
*This information is from the time of this article's publication.
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.

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